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The changing market scenario has sealed the importance of e-commerce platforms forever. Any business decision needs to have an e-commerce plan now. There are many e-commerce platforms to choose from. But which one? For that, you need to consult the best features of an e-commerce platform that caters to the needs effectively.
How will you know?
In any business risk is always lurking at the corner, sometimes inevitable. So you need to exercise maximum caution when it comes to making the right decisions. When you are set to choose an e-commerce platform for your business you may consider some features to avoid any faulty choices. A good e-commerce platform must have the following features:
- It should be user-friendly with a smart navigation feature
- It should offer multiple payment options with zero conflict
- It should be able to analyze all kinds of transactions
- It should be SEO friendly, that able to optimize the search engine.
- It must allow the integration of apps and sync across devices and social media.
- It should be both mobile and desktop-friendly
Once you find your e-commerce platform with these features you can grow your business without any obstacles. A smooth functioning e-commerce platform is most important for a healthy and fruitful business.
Let us have a look at the 10 best e-commerce platforms:
1. Shopify
It is the leading e-commerce solution for any business. It has all the applications to help create an online presence. There are many templates available which you can customize suited to your business. You can be sure about the safety of all data as they use level 1 PCI compliance and 256-bit SSL encryption for security. Also, they offer multiple payment options, eliminating any kind of payment conflict. The users can manage their store through Shopify apps on their mobile phones.
2. Magento
Although known for its slightly complicated approaches, the e-commerce platform is there to offer you a high-end online business solution. They have versatile content management which allows the users to customize their online stores. They have a mobile-friendly configuration and efficient optimization of SEO. You can customize multiple levels of security permission with full control over internal access. Magento is purchased by Adobe in 2018 and now is available in two versions- Magento Open Source and Magento Commerce.
3. Big Commerce
This platform is known for its sophisticated functionality for enterprises and customization. They have a laudable user-friendly interface. There is a scope for extension with third-party applications. Beginners can suitably choose this platform for its simple applications like easy-to-edit or SEO modifying features. This is one of the few platforms that can sell in multiple currencies. For this multiple currency feature, Big Commerce is a standout.
4. Woo Commerce
Owned and developed by WordPress, this platform is an open-source plugin popular for small businesses. It has a good deal of flexibility and SEO capabilities. Easy to customize. It has authentic PCI compliance and security of communications between your customers and your server. It may become a little complicated with Woo Commerce when you wish to scale up your business as it slows down under too much weight of themes, plugins, and products.
5. Squarespace
This platform is suitable for all businesses with its user-friendly layout and functionality. The customers can avail the drag-and-drop feature and pre-built website templates to create their websites. But Squarespace acts like a companion to the main website builder for which large-scale businesses may opt-out for a more industrious platform. Nonetheless, Squarespace has some of the best award-winning designs and leads in website designing.
6. Salesforce Commerce Cloud
Formerly known as DemandWare, the platform is known for its CRM solutions. There is enough scope to grow your business and form strong relationships with your customers. This is a cloud-based platform designed for both B2B and B2C merchants. This enterprise-level solution is an excellent choice for multinational companies especially. It allows the integration of multiple sales channels, digital or physical, into its cloud storage. This gives way for easy access to the data from any device and at any point in time.
7. Volusion
It is one of the oldest e-commerce platforms in the market. It is still standing strong despite many competitors. The platform is most suitable for startups and small businesses as it is an all-in-one e-commerce solution. The user can create, manage and expand with ease. There are rich content editors, various navigation options, and smartly designed themes. Much powerful SEO tools, you can track your metadata and keep your products and categories SEO friendly. High security is ensured with flexible payment systems.
8. Wix
If you want a hassle-free coding and serverless computing experience then Wix is your choice. It has a very friendly interface for users with an extensive range of designs and templates. It is suitable for small businesses which cannot reach dedicated platforms yet. There is a mobile-optimized version with a Mobile Editor that you can use to personalize the mobile interface.
9. PrestaShop
PrestaShop has some features that make it a wonderful choice for an e-commerce platform. Efficient and innovative, it is a cloud-based open-source e-commerce platform. It has some of the best professional-looking themes. Besides you can customize the website as you wish. Managing orders, customers, and products are much easy with reported real-time statistics. There are addons that you have to pay for to make your site functional. The basic functionality is however free.
10. Ecwid
Ecwid comes with a free trial feature. You can use the Ecwid platform as an add-on online to your existing website. It integrates with other social media platforms and syncs your functionality. This means once it reads your data and syncs you can sell your product across a website, social media, and marketplaces like Amazon and Flipkart. It is simple to manage. You can control using a single dashboard. It has a centralized inventory, pricing, and order management.
