How to Do a Pre-Launch Campaign?
In these modern times, it’s pretty easy to get caught up with all the latest digital marketing techniques. But the good old marketing techniques are simply the best.
Take a look at Forever21. They featured both Kylie and Kendall Jenner when they launched their brand-new collection, and this collaboration led to a massive pre-launch hype.
By the day when the store began selling this particular clothing line, the girls who were supposed to purchase them were already raving about it. This shows how important pre-launch campaigns are.
They play an essential role in how exactly individuals will perceive your items or products, even before they buy or purchase them. Forever21 gained a lot of success due to the involvement of celebrities.
We are well aware that all businesses are not the same, and they do not have that many resources. But that doesn’t mean they cannot succeed through the pre-launch campaign. Are you curious to learn more about how they can do so? Then keep reading, my friend!
Pre-Launch Campaigns: Why Are They Crucial?
Before we get to the main part, it’s highly essential to learn why you need a pre-launch campaign. Well, the only reason behind it is that a pre-launch campaign can offer two main opportunities:
- Gather feedback about your products and items.
- Test out the market interest by gathering all the early adopters.
Remember, if you get the pre-launch campaign done right, it will positively impact your business.
How to Do a Pre-Launch Campaign?
We believe that the pre-launch campaign is not that difficult or complex, and you just have to follow several steps. So, are you ready? Here are certain tips that we would like to share.
1. Look for Your Message
Let us ask you this question: “Do you have a good idea about what you do and why you do it? Did you try communicating it to the world properly?“
There is a high chance that you are not just the only person doing what you’re doing. So, just try asking yourself, like a customer, when you come across an option to pick between similar items or products, what exactly affects your decision?
The price? Yes, sure. The aesthetics and features? Yes, that too. But the thing that affects you the most is your nature. You will always purchase from the company that you feel more connected to. Remember one thing, facts cannot move people, but emotions can.
The message that you put out must appeal to the hearts of your consumers, not their logic. You must position yourself in such a manner that connects with the customers and makes you stand out among the competitors.
2. Listen to What the Market Has to Say
You have already decided everything about your clothing collection and the products are outstanding. You have already imagined how everyone will rush to get your products, and they will surely like it.
But wait, hold up for a second. You should not just assume that you know what’s good for all your customers. There might be a chance that no one will want the product or item you have created or something is missing.
So, the best thing you can do is just ask them. Things like what they like about your items, do they require any improvement or changes, what exactly is a deal-breaker, and so on. You must act on the feedback that you receive.
When you properly learn and understand your customers’ pain points and then act on the feed that you got is the most crucial, which you can do under this particular stage.
You don’t need to launch something that “YOU THINK” your customers will need. Rather than that, launch products or items that your customers want.
3. Begin the Hype Train
If you want the product launch to be the best one, putting out the word at the last minute will not cut it. You have to create hype before the main day arrives. So, how to do it? Well, there are some ways you can get it done.
- Make it completely personal.
- Provide all the early birds with something attractive for pre-ordering your item or product.
- Use crowdfunding to receive revenue right before the actual launch and create a community.
- Make the individuals witness the entire process that leads to the launch. Doing so will make them feel more like a family.
How Can Fashinza Help in Such Matters?
If you are doing the pre-launch campaign for the first time for your apparel brand, you can connect with the manufacturers through Fashinza. This company has the power of many well-known fashion professionals and brands with some of the best manufacturers in the market. They have been providing their services for many years, and they make sure to get the work done within several days or weeks. They have a 24×7 customer support team who will answer all your questions and clear away all your doubts.
Fashinza has been in the market for many years and has provided its services to professional fashion designers and brands. You can get in touch with them through their email address if you wish to procure the best materials for your fashion brand. For more information, visit the official site, source the right materials, update your creations, and plan a smart pre-launch campaign.