If you check the number of people visiting your website daily and the actual number of purchases, you will notice the gap through which your potential sales are slipping away. For average ecommerce websites, the number of browsers far exceed actual customers. How can you close this giant gap between the "window" shoppers and paying customers? Well, here are some strategies that have worked for brands in the past.
1. An easy purchasing experience:
The customers are happy when they have to tap lesser icons. Make their purchasing experience easy with clear and direct CTA and a simple registration process. Don’t lose them in the maze of complex ‘Open Account’ or registration process. Keep your homepage simple with an easy-to-locate theme.
2. Provide clear pictures:
If the images are unclear, why should they buy the item? Online shoppers already feel the risk of buying without touching, so all they rely upon is that picture of your product. So you owe them fine HD quality images and from different angles. Many customers choose not to buy from a website because they don’t get a clear idea of the product. Help them see what they are buying.
3. Add shipping information:
This includes information like shipping cost, extra charges (if any), time of shipment, etc
Your e-commerce website is accessed by anyone sitting in any corner of the world. All of them need the shipping information to make the decision. Some of them may wish to buy from your website but vague shipping information often discourages them.
4. Personalize your online storefront:
Adding mere images of the product is not enough to lure the customers into buying. They probably see the same image across many other websites. Add beautiful descriptions which some customers might be tempted to read. Write about the origin and history of the product, even the manufacturing process as part of the literature of your collection. Many customers wish to connect to the product before buying them. This might do the magic. But make sure this is not imposed upon them. These articles should be available as links, which they will read ONLY if they want to.
5. Mind your descriptions:
While some might desire literature behind every product, most of the customers will want to spend less time on reading. Let the former group choose to tap on the link. For the others, give a detailed but to-the-point description of the item. Besides the physical descriptions, the feel and benefits should also be provided. Write only what is necessary. The fluffs and adjectives are not required.
6. Keep your website clutter-free:
Remove any unnecessary pop-ups. Keep it clean to the point of clarity. Videos and ads often disrupt the customer’s experience of shopping. They feel disgusted by such obstacles and simply leave out of frustration. The best way to achieve clarity is an appropriate categorization of your products which helps them navigate through easily.
7. Integrate the social media links:
Before they leave your website, the customers should be able to tap on the social media link to see other people leaving positive reviews about your products. They are encouraged to make the purchase when they see others having good experiences with your products. Integration of social media also fetches you an easy promotion. The customers might manoeuver into your website from social media.
8. Provide multiple payment methods:
Going versatile with payment options is very crucial nowadays. Online payments have taken over people’s lives. They have so many options to choose from and individual preferences are inevitable. If you don’t diversify your payment methods, you are likely to lose a considerable bunch of customers.
9. Keep your promise:
What you offer must match what you promise. The product images and descriptions should not be misleading, nor should the shipping information. Mention if you are going to charge extra shipping cost or delivery fee. Hidden charges are cringeworthy for most customers. When words get out, the negative review will seriously affect your reputation.
10. Fetch feedback:
Show that you care about what they think about your store. Let them add suggestions or advice to validate their experiences. Make them feel important. Accept some of the suggestions and modify your performance accordingly. This will upgrade your status to customer-friendly. People love stores that prioritize their customers.
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