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The fashion industry has always been known to be one of the most fast-paced industries in the world. The industry is changing every day due to trends and many other factors. However, it is important to note that recent years have seen advancements in technology, which also play a role in the fashion world. In this article, we will discuss some of these tech trends and how they affect the fashion industry and what you can expect in the future.
Fashion Tech is changing the way we look at fashion. Smart technologies are being integrated into fashion products to offer new experiences and functionalities. Innovations such as 3D printing and augmented reality have been making their way into mainstream factories and brands have been experimenting with this new technology for a few years now.
1. Augmented and Virtual Reality in Fashion
Technology has been the biggest contributor to bringing physical and online fashion under the same roof. With the invention of augmented and virtual reality, the world of fashion has seen a sudden advancement that has created a niche of its own. AR and VR have enabled online shoppers to virtually try on the clothes before going in for a purchase, making it one of the most exciting applications of technology in fashion. Augmented reality has also made it possible to obtain better accuracy in terms of customized measurements, helping buyers make satisfying buys that they do not need to return. This interactive technology has become the go-to choice for patrons to try digital trials, find new stores in the area, select the right ensemble for an occasion and make purchases that they love and enjoy. After all, it’s always fun to dress up your virtual avatar and add clothes to your e-wardrobe before you pick it for your physical wardrobe.
2. 3D Printing in Fashion
3D printing is a unique technology in fashion that has engulfed this field by leaps and bounds. As soon as 3D printers came into the limelight, numerous fashion brands, both retail and luxury, started a lookout for a way to use its many possibilities to fulfil on-demand production of merchandise. Now, fashion has embraced technology thoroughly, and many brands have embraced 3D printing as a way to create sustainable and customized accessories, jewelry and clothes. 3D printing, though taking longer hours than the normal manufacturing process, produces less waste and requires less labor. Thus, apart from being a fancy technological boon for the fashion industry, 3D printing is also proving to be an insightful way of reshaping the current manufacturing units and making them more environmentally friendly.
3. Alternative Materials and Fabrics in Fashion
How can the world of fashion advance towards a new future unless there is fabric innovation? Well, fabrics and materials are not far behind. Advanced materials have taken the fashion world by storm and have become the newest tech trend to find a place in the hall of fame. Nowadays, the runways are getting lit up with digitally rendered dresses, color-changing materials and function-focused fabrics.
Sustainably sourced material technology in fashion is also big in the market. From lab-grown leather to vegetable cashmere, as well as biomass and leaf fiber, these non-toxic and breathable materials have become the fabric of choice in recent times. Fabrics used for making sportswear have also seen a sudden advancement, with styles now having heat sensors, sweat resistance, and cooling technology to boast about.
4. Mobile E-Commerce
Technology in fashion has given its verdict – and the answer is clear! Smartphones have become mini-shops and showrooms, with more and more customers turning towards it to shop from their favorite collections. Thus, a mobile-optimized shopping experience has become a thing of the present. Retailers are hiring people in tech to create an immersive smartphone shopping experience, complete with virtual showrooms, social media integration, and real-time customer service. It is also immensely focused on personalized date analysis to provide customers with tailored recommendations that match their needs and demands.
Digital wallets and social media have also climbed the bandwagon and made mobile commerce one of the most sought-after technologies in fashion. Instagram and Facebook stores help homegrown brands reach a larger customer base, while also helping people sell pre-loved styles. Wallet apps have made online payments easier, rendering online shopping through smartphones a breezy choice.
5. Blockchain in Fashion
Blockchain is a game-changer for the fashion industry. It enables companies to trace their products from fabric to retail. This gives customers transparency and reassures companies that counterfeiters are not getting duped. Blocks on the blockchain are immutable, so once information is uploaded, it cannot be changed. “This means the product’s journey can be tracked on the blockchain, making it easier for buyers to know what factories or parts the garment have come into contact with.”
Blockchain is a technology that will inevitably disrupt the fashion industry. Blockchain technology in fashion provides transparency and security for the fashion industry, which data breaches and hacking attacks have plagued. For example, consumers can now be sure that they are not buying counterfeit goods through blockchain’s ability to store traceable information about where products originate from and who made them. This technology also has the potential to help stop sweatshops by tracing materials back to their origins.
6. Artificial Intelligence in Fashion
Artificial intelligence is becoming more and more popular in the fashion industry. It is being used for various tasks, such as making clothes without sewing patterns, fitting clothes to your size, and predicting fashion trends. AI has been helpful in the designing of clothes for thousands of years. Nowadays, thanks to machine learning and new technologies, designers are able to create new styles while using less time on production. AI can make design decisions with minimal human input, remove bias from image recognition software, and predict how customers will react to certain clothing items. These technologies can all be used to make clothing production more efficient, improve product quality, and increase profits.
AI is also being used by retailers in the shopping industry to improve customers’ shopping experience through chatbots, interactive touchscreens as well as various customer service technology tools.
Technology can have a huge impact on fashion, all of it positive. Be it the field of design or creation of new products and accessories and even to ensure that your business can function smoothly, technology is the go-to solution. All these tech trends and a lot more are sure to disrupt the fashion industry and change the way that it functions today. Advancements in technology are making head fast growth, and the world of fashion is ready for it. In the coming years, it would be interesting to note all the new technologies that find their way into fashion and bring about change.
To make your fashion brand grow faster and efficiently, connect with Fashinza and reap the benefits of a quick and smooth supply-chain process.