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african fashion industry
A Case Study Of The African Fashion Industry
The sub-Saharan African countries have shown much progress over the past few decades. Improvement in education and literacy rates has been complemented by a steady rise in economic stability. This is particularly the case in countries like Ghana, Nigeria, Ethiopia, Republic of South Africa, Tanzania etc. As such, the current era has borne witness to…
Polyfluoroalkyl Substances
What is PFAS? Why have Fashion Brands Stopped Using them?
In recent years, consumer welfare and environment protection groups have lobbied against the commercial use of a family of chemicals called PFAS. Brands and manufacturers in the global apparel industry have responded accordingly. We will explain what PFAS is and why sustainable fashion brands should discontinue its use. What is PFAS? Per and Polyfluoroalkyl Substances…
Hummel Case Study
Hummel’s First Season with Fashinza (SS 2021): A Case Study
Hummel International, popularly known as Hummel, is a Danish clothing brand specializing in sportswear. One of the oldest sportswear brands in existence (founded in 1923) Hummel has a long history of association with football, and has been sported by football teams including Real Madrid and Aston Villa. Until 2020, Hummel’s Indian entity imported their products…

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