Summary: The clothing and apparel industry seeks its inspiration from runway shows by global fashion brands like Vogue, Gucci, and Prada. These brands rope in the top supermodels for the catwalk to flaunt their best designs. These models are the ones who set the high and fast fashion trends.
Dazzling models, the catwalk, and chic clothes are the eye-catching elements that have been driving the fashion and apparel industries for a long time. Competing brands, fashion enthusiasts, professionals, and people, in general, look up to these fashion shows to get a handle on what is trending in a season. Supermodels are at the heart of this extravagant showbiz. Not just on the runways, but what they wear at the after parties and luncheons, while traveling and shopping, is what makes them trendsetters. They can swing the market a brand’s way, improving their collections and also paving the way for fast fashion.
Let’s walk you through an all-American catwalk and introduce you to the 10 most popular and coveted models who are the brand ambassadors of the American fashion industry.
When talking about the catwalk, one cannot forget to mention the iconic Gigi Hadid. Starting her career as a child model when she was just two, Gigi is an international supermodel, catwalking for major brands like Victoria's Secret, Dolce & Gabbana, Tom Ford, and more. It's not just her fashion walks, but her outdoorsy clothing also inspires a lot of brand collections. Her oversized hoodies and jackets became insanely popular. Apparel brands have since started picking up on her style to increase their sales.
Barbara Palvin is an American actress and model who became the "Victoria's Secret Angel" in 2019. She has modeled for big brands like Armani, H&M, UNO Model, Amazon Fashion, and more. The model is known for embracing her figure and putting comfort first.
Kendall Jenner first earned the tag of "world's highest-paid supermodel" in 2018, and since then she has been a super influencer for brands. She has been working with big brands like Bloomingdale’s, Amazon Fashion, Nordstrom, Revolve, and Shopbop. Kendall’s fan base is so huge that brands flock to her to make her the face of their clothing line.
With the shift toward the "insta model" Amelia Gray Hamlin, with at least 1 million followers, is at the top of the race. After launching her career as a model in 2021, Amelia has become synonymous with the American catwalk and a top supermodel at the age of 20. She has made standout appearances for Balenciaga, Tommy Hilfiger, Diesel, and Richard Quin.
Taylor Hill started her catwalk career at the young age of 14. Introduced by fashion photographer Jim Jordan, she became a Victoria's Secret Angel in 2015. She has endorsed ramps for top brands including Armani, Ralph Lauren, Michael Kors, and H&M. Her blue gown with stunning floral embroidery, designed by Sohee Park, recently stole the show at the Met Gala 2022.
Another American supermodel is Bella Hadid. In 2016, Bella was nominated "Model of the Year." Bella models for high-end brands such as Dior makeup, French fashion, Fendi, Chanel, Balenciaga, and others. Bella Hadid is popularly known for her street style. She is spotted now and then in eye-catching outfits that set the trends for fast fashion brands in motion.
American catwalk model Karlie Kloss was declared among the "top 30 models of the 2000s" at the young age of 17 by Vogue Paris. She endorses a wide range of brands, including Versace, Estee Lauder, Dior, and Adidas. The supermodel is well-known for exuding confidence and authority both on and off the runway, as evidenced by her chic fashion choices.
Chanel Iman started her modeling career at the age of 12 in California. In 2006, she was ranked third in "Ford’s Supermodel of 2006." She has worked extensively for Victoria's Secret and was also anointed an angel. When Iman was riding the crest of her popularity, she started her boutique, "The Red Bag."
Alex Consani, who is only 18 years old, has already won over Gen Z with her fashion sense. From making hilarious videos on TikTok to working for renowned labels like Versace and Alexander McQueen, Alex has seen and lived up to the hype of the catwalk. She was among the busiest models on the runways during the fall 2022 season.
Born as a refugee, Anok Yai has now started breaking all kinds of stereotypical barriers as a supermodel. She was accidentally shot by a photographer, and the picture went viral on social media, landing her enormous modeling gigs and making her a true aspirational figure in the American spotlight.
The catwalk is one of the most influential platforms in the fashion industry. Models sashaying down the ramp in glamorous outfits set new trends and sway consumer behavior. These top supermodels are the faces of every global fashion brand and clothing label that dominates the industry. What the supermodels wear on and off the ramp is incorporated into new clothing lines for fast fashion brands.
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