How to Participate In The Beautyworld Middle East?
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How to Participate In The Beautyworld Middle East?

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When we talk about the Middle East, fashion and beauty are the first things that come to our minds. Amidst the deserts and mirages, the Beautyworld Middle East is the largest international trade fair for beauty products, cosmetics, perfumes, drugstore items, hair fragrances, manicures, pedicures, personal care products, etc. 

If your company is into the bulk business of procuring and/or selling hygiene products, dietary supplements, sunscreens, tanning beds, oral care products, wellbeing products, and spa facilities, this is the place to be in. You will find many manufacturers who produce these products, and you can request them for a quotation for the products you are looking for. 

Hence, if your company is looking at setting up a stall showcasing these products or planning to buy some for your stores, read the instructions below. Once the buyers, distributors, salon owners get an idea about the collection you have, they can always place an online or offline request to buy the items. You can provide them a proposal and even close the deal during the trade fair.


Frankfurt Messe, the German trade fair organizer, brought this event to the Middle Eastern region in 2002 to showcase their unique culture and elegance. This trade fair was originally called Gulf Beauty.

This year, the fair will be organized between October 5-7 in the Dubai World Trade Center. This will be the 25th edition of this esteemed event. Exhibitors from 54 countries will be representing their merchandise in 17 country pavilions.

Beautyworld Middle East

Procedure to Participate in the BeautyWorld Middle East

If your company intends to set up the stall there, it will be a good idea to request the price list.  

The procedure to participate in this Trade Fair is very simple. Please click on this link, and you can follow the steps to register. 

This trade fair helps the seller to meet the buyers. Since the volume of business conducted during the trade fair is very high, it has gained popularity over the years. The return on investment for the price your company will pay for the stall will be proportionally high. 

The Beautyworld Middle East participation

The post-pandemic revival of the fashion industry is significant for the world. 

Reconnecting and discovering the new trends is the need of the hour after almost a hiatus of more than a year. With a motto, “Rethink. Reinvent. Rediscover.” the event is expected to have a footfall of more than 45,000 traders and businessmen from the industry. These include:

  • Hotel/Spa Developers
  • Buyers/Dealers of cosmetics, dental care products, personal care products, perfumes, sunscreen products, aromatherapy products, etc.
  •  Manufacturers of beauty and wellness products
  • Retailers/Wholesalers
  • Beauty Consultants/Spa therapists/Wellness Trainers/Hairstylists
  • Importers/Exporters 
  • Trade Associations, Government Agencies, Beauty Product Activists, PETA activists and Media
  • Cosmetologists

Visitors’ Reactions

Knowing how Beautyworld Middle East is celebrated amongst the visitors, you may find yourself to be more interested in participating in it.

Khurshid Vakil, Co-founder Marina Gulf, describes her experience, “I am in the retail business. We are looking at opportunities for diversifying, and hence the visit to Beautyworld. Beautyworld is an ever-growing industry. The more the population grows, there is more desire to look beautiful.”

Ahmed Mahmood, COO of Alessa trading company, said that this is not the first time he would be visiting Beautyworld. He mentioned that their company specializes in perfume and cosmetics distribution in Saudi Arabia. He sounded hopeful that his participation would give the necessary boost to his business which got impacted due to the disrupted supply chain for the last one and half years.

Confirmed Exhibitors for Beautyworld Middle East Dubai 2021

Duogel, Heinzglas, Aroma, Flora, Diva Factory, Kemo, Baralan, Purite, and many other reputed brands will participate this year. Explore the complete list here.

In 2019, the 24th edition of Beautyworld Middle East had received the footfall of 44,250 visitors and exhibitors across the globe. There were more than 1,800 exhibitors showcasing their products from 68 countries.

Care and rehabilitation fairs, cosmetic trade shows, health trade fairs, and exhibitions will be the main attractions of this extravagant fair.

During these three action-packed days in October 2021, the visitors will get an opportunity to attend the 5th edition of ‘Quintessence.’ In this show, one can experience the innovative perfumes that have reached high sales figures in the last few years. For stylists and beauty professionals, the organizers have come up with a nail art competition known as 'Nail It.’ 

This show is the Mecca of innovative ideas in the world of cosmetics and wellness products. Many groundbreaking trends are initiated during the show, and exhibitors across the globe get inspired by the merchandise of other brands from other countries. They take back those ideas to their native and manufacture them.

Ittar or attar, a perfume that originated in the Middle East, is appreciated across the globe. The word has Arabic origins dating back to 1188 AD. Essential oils become the base ingredient for this special type of aboriginal perfume. Perfumeries from this region also participate in the event to get more exposure.


If you are thinking about participating in this Trade Fair, you must start with first registering yourself online. Beautyworld Middle East will surely give the right kind of boost to your business.


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