Beautyworld Middle East: Things You Need to Know About World’s Largest Trade Show
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Beautyworld Middle East: Things You Need to Know About World’s Largest Trade Show

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Beautyworld Middle East is one of the most significant events in Dubai and the Middle East’s largest global trade show for cosmetics. Since its start 16 years ago, the event has become a focal point for the worldwide beauty, hair, fragrance, and wellness sectors in the Middle East, contributing significantly to their growth and development.

The 25th edition of Beautyworld Middle East, the country’s biggest international exposition for cosmetics, hair care, perfumes, and wellness, will be in October 2021. Initially scheduled for the summer of 2020, the event has been rescheduled for 5–7 October 2021 and will resume its normal fall program after that.

Beautyworld is unmatched as a commercial platform due to the extremely international environment on the exhibition floor and its participants’ high purchasing and decision-making power.

BeautyWorld Middle East Dubai has been instrumental in the company’s progress and expansion, establishing hundreds of brands. If you, too, are interested in meeting a gathering of industry experts and professionals in one location, there is no better platform than this one for expanding your business internationally. 

With its diverse selection of beauty goods and solutions, this exhibition embodies the beauty business with its magnificent array of incredible products. BeautyWorld Middle East 2020 is expected to attract a similar number of visitors as the 2019 event, which attracted around 44,256 people. BeautyWorld Dubai is an exhibition that brings together 1800+ participants from all over the world in six diverse product categories under one roof.

Beautyworld Middle East The Largest international trade fair

A Brief Introduction to Beautyworld Middle East

Brands seeking to penetrate the Middle Eastern cosmetics and beauty industries have just one straight route to success: Beautyworld Middle East. The worldwide beauty trade show has grown to become the largest in the region, providing you with the finest opportunity to expand your client base. 

What does this entail? You’ll be up against 1790 other exhibitors for the attention of more than 45,000 customers and cosmetic experts from across the world. Beautyworld Middle East, with its 25 country pavilions, is a true picture of global trends.

A Sector Profile

The portfolio includes every type of beauty and personal care product. Brands showcase the newest in hair care, cleanliness, UV, sunbeds, beauty, personal care, and wellness products, as well as hand and foot nail care. 

Because the whole value chain is centralized, it’s natural for everyone involved in marketing and services to operate on the supply and marketing side, from buyers, importers, and exporters to retail companies. 

Additionally, you do not want to miss the unique events that offer both great prizes and fun, such as Battle of the Barbers and the perfume-themed Quintessence.

Attendees & Exhibitors 

Beautyworld is a significant event for the industry, attracting over 45,000 attendees from even more than 150 countries to the Dubai World Trade Centre’s venues. Around 1,800 exhibitors participate in the exhibition, offering a diverse variety of products in cosmetics and a variety of offerings for the beauty industry’s production and supply chain. 

Beautyworld Middle East The Largest international trade fair

Beautyworld Middle East Special Events

2021’s special events schedule will include three action-packed days. The fifth edition of Quintessence, an exclusive display of niche perfumes, nail art competition, and the Beauty Business Conference are some of the formats covered. Additionally, visitors will be entertained to the inaugural Beautyworld Middle East Awards presentation.

Groups of products

With a wide selection of goods and solutions that span the whole beauty sector, you will be astounded by the outstanding variety showcased at Beautyworld Middle East. Under one roof, discover exhibitors from over 54 nations and 17 national pavilions across seven extensive product categories!

Performance Highlights

Along with intriguing prospects, the exhibition will astonish and enthral you with a diverse assortment of events that will transport you beyond the confines of a typical trade fair to a world of hands-on exploration.

Beautyworld Middle East: Safety measures

Dubai World Trade Centre has been granted the renowned Bureau Veritas SafeGuard Label, which is only given to venues that meet all of the standards of a thorough safety assessment. 

Final Words

The trade exhibition provides a perfect platform for enterprises from the MEA and African area to establish their distinctive brand image and assist visitors in discovering new and improved personal care products. 

This expo will be an ideal venue for launching and trading new goods and celebrating the rising global beauty and personal care culture with an emphasis on pure beauty.


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