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The concept of style may be highly individualistic, but fashion is a different story! Fashion needs to appeal to the collective conscience. It is what one sees on not just one or two individuals but everywhere. The collaborative yet transient nature of fashion is what makes it so attractive.
The ideas, the creativity, and the thoughts behind designer collections put together and presented through a common platform make them memorable. This is where the Fashion Weeks come into the picture. The Fashion Weeks around the world provide a structured platform to the designers as well as the audiences. The designers present their ideas and collections, and the audience looks forward to finding what they can expect in stores in the coming seasons.
The fashion weeks began to give people an idea of what to expect in the coming season. Keeping the production times in mind, traditionally, the fashion weeks used to happen twice a year for the two collections released at a gap of six months. Over the years, however, several “in season” fashion weeks have come up. These display the collections for the ongoing season or the near future. The traditionally gendered fashion weeks are also slowly moving towards gender-neutral events. With the pandemic, even the fashion weeks have adapted. They went from being entirely offline to wholly digital and finally to a hybrid model.
Given the buzz that surrounds these events, they have become the mainstay of the fashion industry. While getting to showcase their designs in any fashion week may be a highlight for any designer’s portfolio, only a select few get this opportunity. To ensure a stage for designers, nearly every country has its own version of fashion weeks. The most awaited ones, though, are still the Big four.
With so much riding on the fashion weeks, there are hundreds of these happening around the world. But the most prominent ones aptly named the “Big Four” of the fashion weeks are the ones happening in the world’s fashion capitals, viz. Paris, New York, Milan, and London. It is a dream of every designer to showcase in at least one of these fashion weeks.
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