Social listening is a way to collect data on a particular brand or product. It is a method to simply listen to conversations on the internet, and use this chatter to enhance business. It is an important component of audience research, and can be a huge asset for businesses.
Social listening can motivate a brand to change a particular product or improve it based on its audience requirements. Through social listening, a brand can also analyze, receive feedback and invest in further development of its products to cater to the needs of the customer.
In this article, we will talk about the top 10 social listening tools for fashion brands
Brand24 is one of the best social listening tools in the market. It offers various advanced features to its users. Some of the main features include advanced detection of sentiments and notifications that pop up instantly on your window in case of negative emotions. Moreover, it also helps you learn more about your customers and their likes and dislikes.
Hootsuite is a social listening tool that lets you get social in a short period. With the help of this tool, you can schedule your posts across all your social media networks. Moreover, this can be done with just a few clicks. Apart from this, you can access your image assets from the dashboard itself. Hootsuite also helps you to see all your data on a single dashboard, so you can distinguish between what’s working and what’s not.
One of the remarkable features of Synthesio is its AI-enabled consumer intelligence. This gives its users a head-start in the dynamic world of social media. Synthesio detects hot topics and changes in the language of social media. This helps brands align themselves with emerging languages to influence their customers. Furthermore, users can send surveys to collect data for their brands. This can help them get to know their customers even better.
Agorapulse is specifically designed for the best user-interface experience. It offers its users an environment that is easy to handle. One of the distinguishing features of this tool is its inbox. It shows comments, conversations, mentions and reviews. Also, an additional feature of the inbox is its advanced filtering, which makes things quite straightforward.
Netbase is also an AI-based social listening tool that helps to get insights into people's conversations. Netbase uses behavioral data, emotions, reviews and mentions to compare its social media posts. Moreover, it also uses non-social data like surveys and focus groups to enhance user reach.
6. Brand mentions
Brand mentions build engaged relations to keep a track of the user of a particular brand. It also spies on competitors to keep up with market conditions. Furthermore, it offers reputation management to protect the credibility of your brand in case of any mishaps. Thus, brand mentions are up-to-the-mark and match user needs.
Buzzsumo is a social listening tool that primarily works as a content analysis tool. It gives you search results with the amount of engagement for each. For instance, if you search for any product or brand, then it will give you various details about it. The details would include the number of times the article was shared, tweets on it, comments relating to the article, and so on. This gives the brand owner the desired output, despite being a content analysis tool.
Youscan provides you with visual insights. This means that it uses image recognition to procure search results. Moreover, you can add other parameters to filter results. Youscan, unlike other social listening tools, gives you access to only 5 searches even in its higher plans. However, the search topics provide better results. Although it offers reliable features, the user still has to learn its Boolean expression because it searches through Boolean operators.
Meltwater examines millions of posts every day. It examines blogs, social media posts and articles, to give the user a detailed analysis of its product. It filters out mentions that are not relevant to the user and adds sentiment mentions that interest the user. Furthermore, it allows you three keywords per search and suggests filters to refine results.
10. Digimind social
Digimind Social is also an AI-based social listening tool. It provides you with social media conversations by dividing them into categories and adding sentiments to them. With the help of this tool, you can analyze and benchmark unlimited social accounts. Moreover, it will help you know your customers’ interests and keep an eye on what your competitors are up to. This, in turn, will build your brand.