Luxury clothing brands are all about the story, legacy, and manufacturing mastery. The luxury industry is about creating value, it is about selling a dream, a feeling, and an experience that is non - comparable to any other. Therefore, you may observe that the luxury brands always try to strike a balance between providing value (handmade, incomparable quality, etc) along with a unique element related to the brand itself.
Luxury is about heritage, legacy, and timelessness, unlike fashion which is heavily influenced by ever-changing trends. Therefore, it's completely different from fast fashion. And behind every luxury brand, there is a story or a concept, which the brands uphold to maintain their brand positioning.
Every luxury clothing and apparel brand launch their new collections either seasonally or annually. These collections reflect a potential story along with the brand's intangible elements.
So here are the new collections of some well-known Indian luxury clothing brands along with the stories they reflect
The pioneer of boutiques in India, Ritu Kumar is the face of progressive traditional and contemporary fashion.
The signature Ritu Kumar apparel includes apparel that is designed to deliver tradition to the millennial generation and so is her new Festive/ winter collection 2021. The story behind this new collection is the amalgamation of her signature prints and geometry created with yarn dyes. The collection encompasses all the festive colors of bright reds, purples, and yellows along with signature prints.
Every Indian bride dreams of dressing in Sabyasachi bridal wear and that explains how luxury bridal wear has become synonymous with the Sabyasachi label.
In this new collection, the designer gives the traditional bridal color the glory it deserves. Red is the most traditional and authentic bridal outfit colour that every Indian bride wears on her wedding day. With pinks and pastels being the color of bridal wear in the last few years, Sabyasachi decided to bring back the focus on the color red for luxury bridal wear.
A familiar name with both the Hollywood and Bollywood stars- Tarun Tahiliani is known to dress his brides in dreamy attires.
The Pakeezgi collection by Tarun Tahiliani does justice to its name which literally stands for purity. This collection captures the look of contemporary India with a mixture of textile and embroidery on silhouettes of lehengas, shararas, kurtas, and concept sarees. Featuring jadau, jallies and resham embroideries, this collection is an exquisite show of craftsmanship.
Anamika Khanna’s designs are all about Indian touch and technique but with a western outlook, and her brainchild is the much raved dhoti saree.
In her new collection, which is a collaboration with the famous Birdhichand Ghanshyadas, she focuses on "acceptance of what is and a celebration of what we are given". It is a homage to the most intricate crafts of India.
The sheesh mahal collection by Tarun Tahiliani draws its inspiration from the rich floral designs and mirror work that decorates the walls and ceilings of the Sheesh Mahal palace of Amber fort in Jaipur. The collection encompasses thread and kundan work along with jewelled motifs on flowy silhouettes.
The inspiration for this collection comes from the designer's childhood memories. Inspired from the nostalgia experienced by seeing old family albums, Payal Singhal has created her new collection and named it 'Suroor' which translates to old-world charm. The collection will make you remember the bygone era.
The collection is filled with sepia toned attires which will remind you of your days when you used to spend your days in your grandma's room.
If there is one word that would be perfect for Masaba Gupta, it would be ‘inspiring’. Her story and struggle are nothing less than inspiring. Starting from clothes to perfumes and cosmetics, Masaba Gupta leaves her unique bold prints on everything she designs and her new collection is nothing different.
Known for her bold and eye-grabbing prints, Masaba Gupta is full of festive colors and sprinkles of gold all over the attires, which make them perfect for the festive season.
So these were some stories behind the new collections of some of the most celebrated luxury clothing brands. These stories are a source of inspiration for any designer who is working hard to bring their imagination to life.
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