Fashion marketing jobs require a great deal of knowledge about both fashion and business. A strong marketing strategy is a necessity for any fashion brand to sell its products in the market. The work put behind a product is insignificant till it is marketed properly through campaigns, advertisements, social media, and content. A fashion marketer needs to position the products, study the consumer habits and current market trends, implement strategies, and create unique content across all platforms to boost sales.
When it comes to fashion marketing, being business savvy and loving fashion are not enough. There are various skills a person needs to sharpen before they enter the market, such as:
If a person possesses the above skills or is willing to work on them, they can be considered a good fit for a fashion marketing job. What steps should they take next to become a fashion marketer?
An individual must have a graduation degree before starting their career in fashion marketing. A degree in marketing, communication, advertising, or business management from a good college or university is always preferred. To further upgrade their career, one can always take other diploma courses or go for their Master’s.
It is always a good idea to earn experience while still studying. A person dedicated to building a successful career as a fashion marketer should reach out to various fashion houses for internships during winter-summer breaks or apply for a part-time internship during the semesters. Either way, the main motto is to gain more experience and get familiar with the job responsibilities and challenges early on. Before directly applying to any fashion houses, one should ensure that their resume and cover letter are personalized and professional.
Networking and connecting with people in a similar field or job is another integral step to gathering tips, advice, and guidance. Aspiring fashion marketers should try to discuss opportunities and roles available with professionals. Some people do not mind helping out and mentoring newcomers in the team.
Many candidates applying for fashion marketing jobs are analyzed and processed based on the recommendations from previous internships and colleagues. Collecting as many positive recommendations as possible thus becomes another vital step.
Once the marketer is ready to enter the market, aspiring fashion marketers should start shortlisting the places they would like to work at and start applying for those fashion marketing jobs. Often, fashion labels may not explicitly advertise vacancies or job listings. In such situations, it is always a good idea to email the HR professional, enquire about the opportunities, and send them a cover letter and a well-written resume.
Clearly, a career in fashion marketing is full of responsibilities and challenges. It also offers the unique advantage of being situated in the junction of business and art. The foundational blocks to securing a successful fashion marketing job are similar and just as challenging as they would be in any high-pressure field. However, the skills built during one’s education and internships must be polished enough to competently maneuver the ever-changing landscape of fashion.