Nowadays, everything has been shifted online, with people buying products through e-commerce. The use of online shopping has increased exponentially in the past year due to the COVID-19 pandemic. So, you need to present your product in a way that people are instantly captivated by it.
Because the human brain only needs 13 milliseconds to analyze any image, you have very less time to create an impression. Once you have the customer’s attention, they will browse the image, generating traffic to your website. For this, you need to present products and images that are clear and aesthetically pleasing.
Since the internet is full of inspiration and visual content, you need to be captivating enough to stop the user from scrolling further and make them tap on the image to explore it.
It is referred to as one of the most common types of photography, where only the product is concerned. This type of photography is often required in the catalogs and product pages to show the glitz of the product in the independent form.
This type of photography features more than one product at a time. It is used when you need to showcase a kit in which more than one product will be sold simultaneously.
In this form of visual presentation, you must represent items in motion, such as how they will seem when you try them on. These images will assist clients in imagining how the product would appear on them and hence influence their selection. These pictures are perfect for uploading on social media platforms. Since most people use social media nowadays, these pictures will surely catch their eyes.
These shots help the customers gauge the actual size of the products, as sometimes the product is often seen as a hoodwink due to misinterpretation of the actual size. Despite the description, the customers often get confused. Therefore, these shots provide an insight into the actual scale of the product.
This type of photography is used for small-sized products. For example, it is used to depict the intricacies of a jewelry piece. Detailed shots of such products are required to make the customers believe what they are buying.
As customers are meticulous about the packaging, you need to show them how you will receive the product. This improves the shopping experience of the customer. Since the product has already captivated the person, you need to show all the shots to drive the customer to buy it immediately.
Taking the pictures that can get you customers is crucial, be it for a big firm or a smaller enterprise. If you want to sell your products online, you have to present them enticingly.
Sometimes, the budget doesn’t allow us to stretch our hands and get a professional team for the purpose. You have to make the most of the limited resources you have at such a moment. If you don’t know how to get the best pictures even with your phone or a low-resolution camera, we got you covered.
Here are some tips that will help you to click the best picture for your product:
The right background does half the job. If the background is too tacky or loud, it will gather all the attention, and the product will not be perceived as it should be. So, the background should be selected carefully. And if you cannot arrange that fancy background, no problem. Nowadays, there are numerous software in the market that will help you edit the background and remove unwanted objects.
For this purpose, you need to get a sweep off from any website or a DIY. It will help you create a beautiful and perfect background for your pictures. It creates a transition between the vertical and horizontal space, which can be edited further on the software. This is appropriate for small products. However, you will require a proper background or white sheet for larger products.
Afterward, you need to place the product that has to be clicked. You have to get the perfect angle, lighting, and position to get the best picture. For this, you have to hit and try in order to see which position is more suited. For products such as jewelry, you may require a bust to depict how it will look, and for this, you will need to make adjustments. Glue drops are used to keep the product in place, which is small and delicate.
You need to decide how much exposure of light is required for the best click. You need to include natural as well as artificial lighting in correct proportions, as natural lighting is responsible for creating a homely and trustworthy impact on the user. The product seems more real when nature is added.
Sometimes, using a tripod is necessary. It is recommended to use a tripod while clicking any picture as it will help get a still and crisp picture, as humans often commit mistakes and may not get the appropriate picture that is required. So, you need to have a tripod stand to create a sense of balance.
You must have a camera that can capture images at a suitable resolution to take photographs. If you are on a tight budget, a lower resolution camera can also do the work, as you are not required to put in money for a fancy DSLR.
For getting the best picture, you need to consider the planning part, in which you decide the placement, lighting, and all. You must obtain the necessary equipment, which is a camera, and complete all of the necessary planning. This is not specific to a smaller enterprise, it has to be generalized since these are the basic tips you need to consider while clicking a picture.