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The fashion industry is dominated by the current trends of sustainability and ethics, which are sure to play a vital role in shaping the future of the fashion business. The rise in the popularity of Ethical Clothing over the last decade has altered consumer behavior. Consequently, fashion brands must also adapt to the changing trends to meet the present needs and requirements of the target demographic.
Modern consumers truly care about the clothes they purchase, how these apparel are manufactured and the impact of the fashion industry on the environment. According to a recent survey, it is estimated that close to 26 billion pounds of textile waste alone end up in the landfills annually. Consumers who are eco-conscious hence try to emphasize the need of eco-friendly clothing.
Fashinza too is a part of the movement and we are striving to construct a sustainable apparel supply chain for the future. Through this post, we will identify sustainable measures that can help entrepreneurs like you to start an ethical clothing label.
1. Study the Market and Customer Needs
Analyzing the market and being in sync with the current trends will help you to identify loopholes as well as solutions concerning ethical fashion. As a designer, you must be able to create a platform that allows people to purchase clothing as per their independent values. Understanding the needs of the customers will help you to determine how you should go about the process of manufacturing your eco-friendly clothing.
You must find answers to fundamental questions such as, “Do I aspire to only use sustainable manufacturing materials?” “Should I donate a specific amount of money from the business revenue generated for sustainable development in the field of fashion? “
Clarity can only be obtained when an individual is willing to study the market and based on the outcome of the research effective measures must be incorporated.
2. Formulate a Designing Plan
Formulating a designing plan is one of the most critical as well as exhilarating processes as it involves creativity. If you are planning to start an ethical clothing label then this aspect becomes even more challenging as you would have somewhat limited options to work with.
Therefore, identify a style that acts as a signature of your brand. The unique products you create and the sustainable materials you choose will help you to create a unique image in the eyes of your target consumers.
Building such a competitive advantage will also help you to get ahead of the competition. The cost of designing must simultaneously be considered to ensure financial success in the long run. The designs should be simple and cleverly formulated to bring about equilibrium in terms of cost, appeal, and sustainability.
3. Finding an Ethical Manufacturer
Now that you have a design strategy chalked out, the next step involves the selection of an ethical manufacturer who is willing to collaborate within a specific budget. Your values and business mentality must complement the objective of the manufacturer.
Companies such as Fashinza specialize in this aspect. Our B2B ethical clothing manufacturing platform makes the process of sourcing immensely easy for brands like you by taking care of everything from design to delivery.
Aspiring fashionpreneurs can order, track, and get top-quality sustainable products delivered within 3-6 weeks and the most important part is, all of these products come with sustainability certification. In addition, the entire supply chain can be tracked by brands to ensure the entire manufacturing process is ethical and eco-friendly.
4. Develop Samples and Market your Brand
The next step involves the development of samples that act as a prototype of your final design. This process will help you gain valuable insight into your business plan and will also allow you to identify loopholes. After the completion of the development phase, you must initiate the marketing procedure.
Make sure to emphasize the “Ethical Clothing” aspect that you are supporting. This will automatically serve as the unique selling proposition for your business and will help you attract the attention of the general audience. Be active on social media and promote your eco-friendly products as much as possible to maximize the sales potential.
These are some of the most fundamental factors that a designer or entrepreneur must take into consideration to start and run a successful ethical clothing label. Above all, while becoming an active member of the fashion community, one must recognize the impact their products will have once they are no longer wearable.
Following a sustainable production procedure and using eco-friendly materials will help the clothes to decompose comparatively easily. If every individual aspiring to start an ethical clothing label promotes this approach and the mindset, the industry will definitely become more sustainable in the future.