“Fashion is the armor to survive the reality of everyday life.”
Every fashion entrepreneur wants to attract customers and fashion enthusiasts to his/her brand. To successfully win over your prospective clients, a well-planned strategy must be put in place for marketing a fashion brand. Developing a brand and promoting it are the two most important aspects that lay the foundation of a successful business model.
Whether you are a veteran fashion brand or a complete newbie in the market, you need a good marketing strategy to be ahead of your competition. An effective marketing strategy will give your brand the upper hand, especially in this era of e-commerce and digital marketing. While creating the prospective strategies, you must stick to a compelling narrative that very effectively highlights the vision and values of your brand. It is vital to project a well-curated, interesting, and fulfilling sales pitch that also delivers most of your ideas in less time.
In this article, we will share the most influential tips and mantras for fashion brands to convert their visitors into loyal customers. Read on to find out how to make your sales pitch win over your clients.
A sales pitch is an introduction to your brand or product. A sales pitch is the essential aspect of your brand’s marketing strategy which converts your opportunities into sales. A good sales pitch is practically focused on your product and grabs the attention of your customer.
These are some of the factors that make you stand out from your competition and win over your clients in a minute.
While crafting a sales pitch, you must build an initial rapport with your audience and let them have the first word. If you are meeting your client for the second time, you can refer to the earlier conversation and remind him/her that you are here to help.
If you are meeting the client for the first time, make sure that you contact him/her via phone call or an introductory email stating clearly the purpose of the face-to-face meeting. Make sure that you include the following in your sales pitch:
Fashion entrepreneurs nowadays should be able to deliver the message compellingly and concisely.
It is easier to understand what needs to be done, but implementing the strategies requires expertise and confidence in your brand. Starting a sales pitch is the most important part and the first impression can make or break the deal. A good sales pitch will mean success for you and a solution for your client. Thus, it is important to make sure that your focus is to provide a solution to your customer. Sales are majorly about psychology and developing personal connections with your clients, so it’s important to know who your customer is (or who your customer will be if you’re a new brand).
To start your pitch, you can try to integrate the following essential elements:
A good fashion marketing strategy does not involve bombarding your client with information and offers. Present your product crisply and in a short time. Make sure that you are not losing the attention of your client. Do not overload them with statistics and figures. Ask the problem and provide a solution.
Marketing for fashion involves being quirky and friendly. Try to listen more than you speak and always ask open-ended questions, so that you can know your customer better. Do not drag the meeting for long if you are not getting suitable responses.
Schedule a follow-up meeting at the convenience of your client. Give them time to understand your product and let them have queries and solve them immediately.
According to Brian Walter, your sales pitch can be summarized into WOW, HOW, and NOW framework.
WOW: Present a quirky and less believable fact about your brand that will build curiosity among the audience.
HOW: If your first statement lands perfectly and engages the client, you now have a chance to explain your WOW.
NOW: End by giving a specific example of how you do what you do.
Remember, the goal of your sales pitch is to identify how your designs help your prospective clients solve a problem. Once a brand or company has identified the features and benefits of your designs, you are in a much better position to craft a compelling sales pitch.
Differentiate your brand from the competition by identifying what makes your brand unique. For example, indicate if your designs feature easy-care fabrics or cater to the needs of a specific demographic.
Another important fashion brand marketing strategy is to pitch a contest or giveaway - whether it’s to promote a new product, celebrate a holiday or simply because contests and giveaways are excellent ways of acquiring new customers and engaging with existing ones.
Contests or giveaways are perfect for encouraging brand awareness and growing both your audience and business. Apart from the buzz you'll generate around your brand and products, you can have participants enter the promotion by signing up for an email newsletter, liking or sharing a social page, and so on, which can give you valuable consumer data you can use to tailor your marketing strategy down the line.
In this digital era, social media marketing for fashion brands has become extremely crucial. You can take advantage of famous platforms like Instagram to present and promote your products. On the other hand, you can also try to integrate your store with social media giants such as Facebook, Instagram, and Pinterest and build a larger audience and base for your brand. Make sure that you are constantly active on your social media profiles and start building networks.
We, at Fashinza, believe that our customers should get the best value for their money. On a lighter note, you can say that we are the Amazon of the fashion industry. At Fashinza, brands can use our platform to place manufacturing orders for their collections and have them delivered, with options to track, communicate, and make payments along the way.
At Fashinza, we always try to make our customers feel welcome and pay attention to the client’s needs and demands.
You can visit our website to get your fashion-related queries solved. You can also reach out to us if you need any help with sourcing clothes.
Fashinza is a leading B2B apparel manufacturing platform. The brand offers clothing brands to manufacture their collections by connecting them with suppliers. Fashinza oversees the entire production process, from design to delivery. The goal of Fashinza is to make the apparel manufacturing process hassle-free, fast, and transparent for brands.
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