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A good fashion designer always looks for exclusive prints for the clothes they are going to design. Further, an outstanding design falls apart if the right fabric and print are not used. Fabric printing is an art that has evolved over a long time.
A good merchandiser needs to work with the creative team of the company to ensure that the appropriate advertisements appear for their respective clothing lines in electronic and print media regularly. With the rising popularity of social media and Millennials depending on the reviews of other buyers and social media influencers, fabric merchandisers must be extra careful while manufacturing the latest trends.
When all the teams involved in apparel manufacturing, including sales and marketing, advertising and media, procurement, manufacturing, finance, and human resources, work in perfect harmony, a great brand is born.
Ways to Procure Exclusive Prints for Your Fabrics
Let us look at some sustainable ways to procure exclusive prints for your fabrics.
1. Choosing the Right Set of Textile Designers
If you are a fashion designer or fashion house manufacturing garments in bulk, you need to work with a garment manufacturing factory that can supply the order in large quantities. You might even need materials you can source exclusively from traditional artisans. For example, Chikan, Banarasi, and Zardozi are produced in various pockets of UP, and if your designs include these materials, you must have a sourcing chain across the relevant parts of India.
Fabric printing units are present all over India. However, most of them lack proper quality control mechanisms. Some orders may have excellent quality fabrics, while others may use poor quality prints and dyes. Your production will come to a halt if the raw materials do not reach your manufacturing unit in time.
You may opt for freelance design specialists if you need exclusive prints for your creation. With the help of Fashinza, you can check out the catalogs to understand the options you have. The freelance textile designers will share their previous works and the brands they have worked with.
2. Costs and Rights of Designs
Once you have finalized the right textile designer or team of designers, you need to set up the terms and conditions before they start working on your project. You may choose to buy the exclusive right to the design or only the right to use it.
–Exclusive Use and Copyright Ownership
The option will give complete ownership over the final design that you can use exclusively for fabric printing. However, since the textile designer will leave the rights to you, they will charge for the copyright. It will protect your brand as the design will be exclusive to your brand.
–Purchasing License for a Design
Most fashion houses prefer the licensing route initially, as it is a cost-effective option for the brand. If you are not designing clothes for celebrities who are particular about unique outfits, paying a royalty to the textile designer is the best option. Collaborate with influential fabric designers to boost your brand value!
3. Deposit Payments
Once you have selected the right textile designer for fabric printing, the idea, and the option for exclusive copyright or license, the next step is to pay the textile designer. Most reputed textile designers will not start until they have received their advance money.
4. First Samples and Delivery
After the initial discussion, a textile designer will put their idea on board and create the design. Your inputs about the target audience, colors, and fabrics for the final design will be utilized by the designer. They will submit the initial draft for approval, and you will get an opportunity to provide feedback.
Then, the fabric designer will work on your input and submit the final draft for your approval. Normally, the number of times edits can be done will be outlined in the initial contract. The final design will always be produced in a digital format so that it can be easily shared with the manufacturing partner for the ultimate execution.
5. Working With Fabric Printing Teams
Fashinza will be your trusted partner in the entire process, from selecting the right textile designer to getting the print you are looking for. The final manufacturing of the fabric in your chosen print will occur in the assembly line of the clothes’ manufacturer.
The appropriate manufacturer will have the requisite technology to transfer your chosen print to the fabric. If you are planning for bulk-level manufacturing, it is cost-effective to produce prints that can be repeated without errors.
6. The Fabric Printing Process: Understanding the Steps Involved
As a fashion designer, when you have outsourced the main process of fabric printing to a trusted partner like Fashinza, it is a good idea to understand the process yourself.
- After the designs created by the textile designer are sent to the production supervisor, they need to procure the materials from the suppliers and negotiate the payment terms with them. The procure-to-pay cycle is crucial for the production supervisor. They must have enough raw materials in the inventory to ensure production does not stop. Halting the manufacturing process even for a few hours incurs a huge revenue loss to any fabric manufacturing company.
- However, the production supervisor should not have surplus raw materials, as they might not be used for a long time and become spoiled by the time the next order arrives. Plus, the capital will be stuck in a non-revenue generating inventory, which could have been better used in another function.
- The sample lot will be sent to you, the fashion designer, or the fashion house for approval before the bulk order production begins, especially if it is a new relationship. Skilled manpower is required to execute the production, and quality control plays a crucial role in the process. The defective fabrics with incorrect prints must be removed from the final lot that will be sent to the client. They can be sold to other markets at a much lower price. Fashinza will ensure that only the top fabric manufacturers are selected to do the job for you.
- Once the quality control check is complete, the logistics carrier should be available to take the items to you, the fashion house, the fashion designer, or the e-commerce portal owner. A customer service team must be available to respond to your queries if there are any.
- After the invoice is generated by the fabric printing manufacturer, the accounts team of your company must complete the payment within the stipulated time and ensure that all the disputes are resolved.
- Once the printed fabric lot reaches your fashion house, your work to convert the material into a beautiful clothing line can begin. The entire process of designing a beautiful dress, sourcing the fabric, and executing the idea needs a lot of planning, hard work, and dedication. If the fabric is meant for an entire clothing line, your team needs to start working on it immediately.
- Finally, if you are a designer who is into bulk manufacturing of dresses, the exclusive print that you got for your fabrics needs to be utilized judiciously.
Fashinza has been in the world of apparel sourcing for more than 15 years. We source fabrics ethically from the weavers and pay fair prices to the artisans. We believe in the power of IT and help our clients to automate their production process with the help of cutting-edge technology. Contact our dynamic and efficient team with any query you have because we are dedicated to providing micro, small, and medium enterprise (MSME) fashion brands the solutions they are looking for.