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Nowadays, everyone wants to keep up with the latest fashion. Imagine yourself in a position, where you want a certain fashion accessory but you have no clue where to find it. So it becomes very important for fashion retailers to ensure that their product reaches customers, who are willing to buy it.
Therefore, every fashion brand is required to be involved in fashion merchandising. And to do this work, every company hires a fashion merchandiser. If you are already puzzled after reading these terms, worry not, you will get an idea of these terms later in the next section of this article.
What are Fashion Merchandising and Fashion Merchandiser?
Fashion merchandising is a marketing strategy that involves selling, reviewing the quality, and presentation of fashion accessories. So the person who is appointed by the company to formulate and implement this marketing strategy is known as a fashion merchandiser.
Roles of A Fashion Merchandiser
A fashion merchandiser’s main motive is to maximize the sale of the company. The basic steps he/she follows to implement this strategy are as follows:
- Finding the right customer base for the product.
- To critically analyze the sales data of every quarter, and present a probable future of the company’s sales.
- Management of stocks of a particular type of cloth.
- Monitoring of the quality of clothes available at a store.
- Analyzing the customer demands in terms of color, fabric and size, assisting the designing team in making customer-friendly products.
- Finding the price that a customer is willing to pay for a particular product.
Now that you have understood what a fashion merchandiser does, let’s discuss how you can be exceptional at fashion merchandising.
Improve Your Soft Skills
If you are buying a certain commodity and the salesperson is talking rudely to you, will you be willing to buy from that shop? A ‘no’ is obvious. Therefore, whenever you sell a product to your customers, talk politely to them. This will help you create more and more returning customers for your brand.
Keep Yourself Updated
In the 21st century, fashion is very volatile, and to excel at fashion merchandising, you need to keep up with the pace. So, read fashion magazines and read blogs to keep yourself posted. Doing this will help you guide the designing team to manufacture products that are trending.
Work on Your Convincing Skills
Anyone who has watched the movie “The Wolf of Wall Street”, knows the power of convincing. And to be good at selling products to a customer, you need to be able to explain to your customers why they should buy your product.
Understand Customer Demands
To ensure that you deliver a customer-friendly product, study their demands. If you find any recurring demands, report them to the designers and your superiors. In this way, you will be able to satisfy the needs of your customer base.
Never Compromise on Quality
The sales of a company get maximized when they offer good quality clothes. Therefore, ensure that all the clothes available in the shop are of premium quality. For this, you need to perform routine quality checks on the stock available in the shop.
Feedback is indeed one of the most essential tools that have been used for ages, to propel a company’s sales. Customer feedback tells a lot about a customer’s experience at a store, which eventually helps in designing marketing strategies effectively.
Know the Right Price
The very first thing that a customer looks for in a cloth after selecting it, is the price tag. The numbers written on a product, no doubt, have a substantial impact on the psychology of a customer. And that is precisely the reason why companies write numbers like 499 or 899 instead of 500 or 900. To analyze the product and then put a justified price tag on it.
The work of a fashion merchandiser is to draw the attention of customers towards their product. And one of the proven methods to do it is by being creative. Design an attractive logo or paste catchy taglines on the walls, do whatever you see as creative. These initiatives will have a positive impact on your sales.
Work As a Team
Fashion merchandising cannot be effectively done by a single person, therefore, you need to build your “A-team” to excel at this. Work together to minimize individual responsibility and maximize sales.
Learn the Market
A good fashion merchandiser knows how to beat their peers in the market. To do that efficiently, you need to keep your eyes and ears open. Formulating a marketing strategy becomes easier when you know what’s happening in the fashion world and what your competitors are doing about it.
After reading this article, you must have got a brief idea of fashion merchandising. Moreover, if you are looking to make a career in this field, these tips will surely help you become a fabulous fashion merchandiser.