10 Times Kanye West Changed the Way We Look at Fashion

Kanye West never misses the limelight, be it his rapping, controversial relationships, or style sense. Among the world’s best-selling music artists with 22 Grammy Awards in his kitty, West is a fashion designer and youth icon. Many budding artists across the globe copy his style.

West has given himself the title “slave to fashion.” When he emerged in the rap arena in 2002, his fashion sense was different from the other rappers who used to don oversized T-shirts and sports jerseys.

Kanye West’s Journey in the Fashion World which made Him Popular for his Creativity

Kanye West’s Pastelle clothing line was supposed to be launched in Spring 2006. However, his first venture in the world of fashion did not take off. But he was undeterred. 

Here are ten instances where he influenced the fashion industry.

1. Shoe for Nike — Air Yeezys: 

Kanye West’s collaboration with Nike in 2009 was successful, and he released his own shoe collection, the Air Yeezys. This line of footwear was successful commercially. 

2. Shoe line for Louis Vuitton: 

His love for shoes and designing them continued. In January 2009, during Paris Fashion Week, Kanye West took another step forward by introducing his first shoe line designed for Louis Vuitton. He got the title ‘Louis Vuitton Don’ from the fashion world.

3. Shoes for BAPE: 

A Bathing Ape (or BAPE) is a Japanese fashion brand. Kanye West designed shoes for this brand too. 

4. Shoes for Giuseppe Zanotti: 

Italian shoemaker Giuseppe Zanotti further appreciated West’s love for shoe designing, leading to collaboration. His luxury shoe line for Zanotti found much appreciation. 

5. Fendi – Men’s Collection: 

West’s love for the Kanye West clothing line did not diminish only with his contribution to designing shoes. In 2009, he moved to Rome for an internship with the famous Italian fashion brand Fendi, where he gave ideas for the men’s collection. His ideas brought him to the forefront of creativity and style. 

6. M/M Paris — Scarf Collection: 

In March 2011, this celebrated rapper launched his collection of silk scarves on the theme of his fifth album, “My Beautiful Dark Twisted Fantasy,” in collaboration with M/M Paris. These trendy scarves established West as a serious fashion designer in the world of Haute Couture. 

7. DW Kanye West — Women’s Fashion Label:

At the 2011 Paris Fashion Week, West launched his first women’s fashion label, DW Kanye West, with help from eminent fashion designers DSquared2 duo Dean and Dan Caten, Jeremy Scott, Olivier Theyskens, Azzedine Alaïa, and the Olsen twins.

The reviews for this show we mixed. The most prominent publications praised West for his efforts and making a mark in launching Kanye West Clothing Line.

In March 2012, this Hip hop artist launched his second Kanye West Clothing Line at Paris Fashion Week. This clothing line received positive critical reviews.

8. Adidas Yeezy Boosts and Clothing Line: 

West’s Adidas Yeezy Boosts Collection in December 2013 made him synonymous with the Yeezy collection. 

Kanye West Clothing Line reached new heights when in 2015, he collaborated with the Sports brand and launched his fashion label. The success of the line spawned West’s continuous collaboration with Adidas. West signed a long-term contract with Adidas to advise this line of branding for the sports shoes and apparel manufacturing giant.

9. Kids Supply — Clothing for Kids: 

Along with his then-wife Kim Kardashian, the famous rapper unveiled a Kanye West clothing line exclusively for kids in May 2017.

10. Launch of DONDA

Kanye West announced a company named after his late mother, Donda West, on January 5, 2012, in association with painter George Condo, video artist/film director Steve McQueen, and photographer Luis Tarin. This company operates very secretly and gives opportunity to creativity from all the fields. 

Final Words

Kanye West has hugely contributed to the world of fashion. Over the years, he has carved an excellent name for himself as a fashion designer. Masses and classes alike appreciate the clothes and shoes designed by him. 

If you are planning to launch the Kanye West clothing line this season for your fashion brand, then follow the above tips, and you are good to go! Visit Fashinza to interact with the experts and they will solve all your worries about sourcing and branding. Fashinza experts will oversee the entire production process, from design to delivery and you can just focus on creating your designs and marketing them through your advertising channels and Social Media.