Pantone Creates "Period" Red Color to Normalize Menstruation

Pantone Creates "Period" Red Color to Normalize Menstruation

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Summary: Pantone, the global authority on color, recently introduced "Period Red" as a new color in their palette. The introduction of Pantone red color provides manufacturers and designers with a standardized color option that can be used in a variety of stylish products to break the taboo around menstruation. 

As a leading authority on color, Pantone's introduction of a new shade of red provides brands with an option to break stereotypes around menstruation through their products. The Pantone red color can be used in a variety of ways to promote inclusivity and overcome the stigma associated with menstruation.

Why "Period Red"?

"Period Red" by Pantone serves as a powerful tool for the textile industry to destigmatize menstruation. The Pantone red color takes inspiration from the color of period blood to create an "energizing and dynamic color that encourages period positivity." The idea is to encourage brands to use it in products, packaging, and advertising that is not typically associated with menstruation. The partnership of Pantone Colour Institute with Intimina, a Swedish feminine care brand, campaigning Seen+Heard further helps to normalize conversations about menstruation. Through this collaboration, manufacturers and designers can play an important role in helping make menstruation more visible and normalized. By working together, they can further discuss the various issues surrounding this natural process and begin to move forward toward a more inclusive society. 

Period Red

Furthermore, collaboration with a brand actively working in this direction encourages fashion designers to align their products with a cause that is not only socially responsible but also resonates with their customers.

Unleash your creativity and add a touch of empowerment to your collection with "Period Red"

Brands can incorporate Pantone red color into their designs in creative and meaningful ways. The concept makes way for gender inclusivity and seeks to make menstruation a talking point by letting go of its usual connotations. 

Here are a few ways to use the "Period Red" color in your designs: 

Rustic fashion. Incorporating "Period Red" into a rustic fashion collection can add a touch of modernity while staying true to the earthy aesthetic. One way to do this is by using this Pantone red color as an accent color with earthy tones such as beige, brown, and green. This can be achieved by incorporating the color in prints, embroidery, or as a contrasting trim. Another way to incorporate "Period Red" in rustic fashion is by using the color in natural fabrics such as linen and cotton, which can create a harmonious blend between the color and the earthy backdrop. 

Additionally, designers could use the Pantone red color in creating rustic-inspired jewelry and accessories, such as bracelets and earrings made of natural materials like wood and shells. 

Floral arrangement: Using "Period Red" in bright floral fabrics for clothes and curtains can add a unique touch to designs. One way to do it is by using Pantone red color as a key element in floral prints, large flowers, or as the background color. You could even use it as the primary color of the fabric along with other colors as accents for the floral print. This can create a bold and striking look, which is perfect for making statement pieces. Designers can also use the color to accentuate the edges or hemlines of the clothes or curtains.

Style statement: The color red by itself makes a bold statement. Using "Period Red" in fashion designs can add meaning to the design’s style statement. You can use it as a primary color in statement pieces of clothing, such as a bold red dress or a red blazer. This can create a striking and memorable look. The Pantone Red color can be used as an accent color in unexpected places, such as a red collar or red cuffs on a shirt. Designers could use this color in bold and striking jewelry, bags, and footwear too.

Royal touch

Royal touch: Using "Period Red" as a primary color in luxury fabrics like silk, velvet, and satin can create a rich and regal look. This can be achieved by using the color in elegant pieces of clothing, such as a red silk gown or a red velvet blazer. Designers can use Period Pantone red color as an accent color in gold or silver fabrics and embellishments can create a luxurious look that exudes elegance. The color can also be used to create statement bags that can be carried with contemporarily styled outfits to exude luxury.

Everyday prints: "Period Red" can be used as a prominent color in stripes, polka dots, or other playful prints. This can create a fun and quirky look that is perfect to add a bold touch to the designs. Incorporating red stripes in a patterned fabric or red polka dots on a neutral-colored fabric can create a unique and playful look. Designers could use Pantone red color to create fun and bold designs such as red stripes or red polka dots on clothes, curtains, bedding, and other home decor items.

Everyday prints

Let’s talk red!

Let’s talk red

As the conversation around menstruation continues to evolve, brands that incorporate "Period Red" in their designs will be at the forefront of this movement, signaling their commitment to breaking stereotypes.

With Fashinza, you can join the conversation and overcome social taboos through your designs. Find your allies through our AI-powered platform as you set out to use this ravishing Pantone red color in your upcoming collection.

Book your demo with Fashinza today!

Key Takeaways

  • Pantone has launched the Period Red color in collaboration with a Swedish feminine care brand to initiate conversations around menstruation which continues to be a taboo in many communities.
  • Incorporating Pantone red color into fashion designs can be a meaningful way for designers and manufacturers to support and participate in the effort to destigmatize menstruation and empower women.
  • The use of "Period Red" in fashion can create a unique selling point for the brand and create a connection with customers who are looking for products that align with their values.

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