Top 10 Colors of the Year 2023
Design trends

Top 10 Colors of the Year 2023

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Summary: Bright, bold colors alongside earthy hues will be in trend this year. WSGN’s 2023 color palette includes Tranquil Blue, Sundial, Luscious Red, Digital Lavender, and Verdigris. Pantone’s Viva Magenta and Benjamin’s Moore’s Raspberry Blush further extend the palette into bright and cheerful hues.

There is a huge amount of research that is done to predict colors that will trend over the next season. With each of the color forecasting authorities backing a color of the year 2023, designers have enough to model their latest collections on.

Pantone Color Institute has set Viva Magenta as its Color of the Year 2023, while WGSN and Coloro have predicted that Digital Lavender will rule the world of design. In general, vibrant, bright, and expressive color palettes are going to dominate fashion this year.

The Hottest Colors of 2023 For Fashion

So, let’s look at all the color trends that 2023 is expected to witness in fashion designs this year.

1. Digital Lavender

Digital Lavender

Predicted to be the color of 2023, Coloro’s Digital Lavender is the hue of renewed optimism and comfort. Joanne Thomas, Coloro’s creative head says that the color signifies stability, serenity, and digital escapism.

Designers looking at this hue for inspiration can use it as a gender-neutral shade. It also works for feminine cuts, A-line dresses, sheer tops, formals, and athleisure.

2. Viva Magenta

Viva Magenta

Pantone’s Color of the Year 2023, Viva Magenta is a symbol of positivity and energy. In fashion, it can bring about the same effect as being a cheerful, happy color that can lift any outfit as an accent.

Brands that find it too risqué can make use of it as a complementary color with neutral tones to create bold yet stylish designs.

3. Raspberry Blush

The cheerful hue of Benjamin Moore's Color of the Year 2023 is energetic, bold, and bright. Raspberry Blush is a vibrant red-orange that can add life to outerwear, evening wear, and feminine women’s outfits.

Knitwear in Raspberry Blush can enliven boring winter clothing. The ‘vivacious shade of coral tinged with pink’ radiates electric optimism.

4. Redend Point 

Redend Point

Moving away from the bold side of the color palette is Sherwin-Williams Color of the Year 2023, Redend Point. The color is a ‘soft and soulful neutral’ that can add a hint of vibrance to a brand’s neutral color palette.

The rosy brown hue is not only perfect to replace old beige shades in menswear but can also work wonders in formal evening dresses.

5. Luscious Red


Luscious Red by Sherwin-Williams is a powerful shade, which stands as a symbol of passion. It also has a lightness that lends it a sophisticated air, making it suitable as a primary color.

Designers can also use Luscious Red as an accent color that stands out against creamy pastels. It goes well with trending jewel tones, and can also be paired with deeper tones.

6. Sundial


The earthy yellow, Coloro’s Sundial resonates with the renewed emphasis on sustainability. The ochre yellow can be used in footwear, handbags, trench coats, and men’s clothing. It works for both day and night wear.

Designers can go with natural fabrics that carry an inherent texture that can elevate the tone.

7. Tranquil Blue

Tranquil Blue

Coloro’s Tranquil Blue indicates that the affinity for shades of blues is going nowhere. A mid-toned hue, Tranquil Blue circles back to the concept of sustainability, invoking the elements of air and water.

Evoking tranquility and stillness, the color has already found its way into leading brands’ womenswear segments.

8. Blank Canvas

Blank Canvas

Behr’s Color of the Year 2023, Blank Canvas is a warm white that joins the neutrals family. This creamy shade is a touch warmer than regular off-white colors.

The milky hue can be the perfect backdrop as the primary color for a modern outfit, with bright accents like Luscious Red or a subtle complementary shade like Digital Lavender.

9. Verdigris


The greenish pigment on oxidized copper inspires the hue and name of this color. Coloro’s Verdigris lies between blue and green and is the perfect switch-up from earth colors to digitized hues.

The versatile color has made its way into fashion with brands using it for casual outfits and streetwear. Designers can use Verdigris in 80s-inspired outfits

10. Honeycomb

Primarily a color from the yellow family, Coloro’s Honeycomb is expected to be one of the key colors of 2023. Its pastel tone is not only futuristic but also symbolizes sustainable fashion.

Designers can use Honeycomb as an accent in fashion accessories.

We, at Fashinza, can help your brand with our tech and manufacturing expertise in the fashion industry. From identifying the trending colors to providing access to quality fabrics and wholesalers, we offer you a variety of tailor-made services. Get in touch with the Fashinza team for assistance.

Key Takeaways:

  • Each color of the year 2023 brings meaningful associations, allowing it to be used in a variety of designs.
  • Pantone’s Viva Magenta, Coloro’s Digital Lavender, Benjamin Moore's Raspberry Blush, Sherwin-Williams’ Redend Point, and Behr’s Blank Canvas exemplify the diversity of this year’s palette.

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