SS 23 Is The Year Of Soft Utility

Summary: As fast fashion and bold statements give way to comfort and utility, designers showcasing their latest collections for SS23 at Fashion Week ushered in a new dawn in clothing: soft utility. Here's a look at how baggy pants designed for utility made news at Fashion Week.

Utility in a World Obsessed with Trends

In the simplest of terms, utilitarian fashion refers to the infusion of practical use with the latest trends and incorporates a component of non-compromise on both fronts. Typically, in fashion clothing, practicality and trends are seldom paired. However, with the introduction of soft utility in the fashion market, this equation has now changed for good. 

The soft utility trend is here to stay. Its strong appearances during New York Fashion Week and Milan Fashion Week make it one of the key SS23 fashion trends. The Paris Fashion Week featured numerous displays of utilitarian fashion from brands such as Fendi and LaQuan Smith. Due to big brands’ continued faith in the practicality of apparel, it’s safe to say that fashion apparel like multi-pocket cargo pants, which are trendy and functional, will be all the rage in the future.

Nomadism is directly responsible for the origin of utilitarian fashion. The younger generation has a transitory attitude and prefers moving around hands-free, so pockets are becoming a critical component of design. 

This season, utility fashion made many appearances in a variety of outfit categories, including basic wear such as cargo, coats, shirts, and vests. Check out some of the most renowned designers' soft utility collections.

The Shift To Practical Fashion

Jil Sander, the German fashion designer famous for creating minimalistic clothing, presented a noteworthy collection. Keeping a strong foothold in the genre of utilitarian clothing, her designs were both fashionable and practical. Her runway lineup included new, improved, and masterfully more fashionable pocket cargo pants. 

Dries Van Noten brought a Belgian brilliance to the SS23 runway. During an interview before the season, he explained that he wanted to blur the gender divide in apparel, a huge trend in the industry, and create something that could be worn by both men and women. He presented some of the most practical yet fashionable cargo pants, perfect for those who want comfort as well as style.

Isabel Marant is known for her signature structured, chic looks. Her focus for SS23 was to revisit the basics and bring in a certain strain of femininity to the clothing she was designing. This season, her collection blended contemporary fashion with traditional elements. Among others, the pocket cargo pants from the soft utility collection embodied her mantra for the season and were reminiscent of silhouettes from the late 1990s and early 2000s.

A World of Pockets: Practicality and Style

Comfort clothing with functionality has become more popular in recent years. However, no one wants a boring wardrobe. Soft utility apparel sets the mood for an evening of adventure and fun. This trend doesn't require too much effort - the casual silhouettes mixed with the right colors create a statement without drama. Multi-pocket cargo pants are here to stay and slay, especially for those who know how to make a bold statement effortlessly.

As fashion trends evolve and align with shifts in a consumer mentality and society at large, fashion no longer exists in an isolated, comfortable bubble, oblivious to what is happening in the world. With these shifts, brands that respond promptly to consumer needs are bound to thrive in this industry. We help you connect with people and organizations that can manage your logistics and supply chain seamlessly. What's more, with our AI-driven platform, you can partner with the right suppliers, place orders, track shipments, and do much more to bring your fashion brand to the fore.

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