Summary: Shades of green continue to gain traction in the fashion industry. If used judiciously, the color green can help you design a statement collection or a grand range with natural, earthy, flashy, athletic, and luxurious pieces. Broaden your brand's color horizon for 2023 with these shades of Pantone green.
Colors evoke emotions. Psychologically, green is often associated with restoration, prosperity, and growth. The Pantone green color and its variants have made it to the list of the fashion industry’s most appreciated trends since 2019. Designers continue introducing different hues from the runway to the supply lines.
Here's what makes Pantone green such a versatile color:
Let us now introduce you to the three Pantone green shades that have become the most trending hues from runaway outfits to street fashion.
How do you describe Kelly green? Well, this Pantone green shade is more intense than forest green, deeper than lime, and a tad brighter than emerald. Fashion expert Lucie Clifford recommends kelly green skirt suits, slip dresses, spring coats, knitted co-ords, and knitted skirts.
Initially, Kelly green gained recognition as Bottega Green after its introduction in the Spring/Summer of 2021. Kelly green has since become a trademark color for plush leather bags from Bottega Veneta and other luxury brands. Today, this shade dominates the list of top fashion colors in trend.
Whether it is Versace or H&M, almost every renowned clothing brand has embraced Kelly green in its collections. This hue has also infiltrated countless footwear, eye makeup and accessories collections.
Neon green is known as the brightest shade of green. This eye-catching hue has repeatedly marked its presence on runways for the last few years. The Neon variant of Pantone green can be used as an accent color or a statement color on clothing and accessories. It is also a popular choice for clubbing and party wear.
Neon green is most famous with athletic brands like Nike who use this color to bring out a stunning range of workout clothing, running shoes, and accessories. Neon adds a pop of color to create a fresh, modern look. This hue adds a bold, unisex touch to any design, making it a great choice for gender-neutral athletic clothing.
Pro tip: Neon green can be a difficult color to work with. So, you can use it in combination with other colors to create a more balanced and statement look.
Pantone LoveBird green is a soft, muted shade of green that is often described as having a calm and soothing quality. It can be used as a neutral color in clothing and accessories, such as a blouse or a pair of pants.
The earthy tone of this hue compliments colors such as beige, brown, and taupe, which are good for a natural and organic look. For this very reason, LoveBird green can be used to create nature-inspired clothing such as a flowy dress with a print of foliage or a bag with a floral pattern.
LoveBird green is a popular choice for spring and summer collections, as it can add a fresh and light touch to clothing. It can be used in minimalist fashion, where it can add a subtle touch of color to simple, monochromatic and clean designs.
Fendi and Versace have used Pantone LoveBird green for their new collections. It now features among the top colors for spring-summer fashion in 2023.
Pantone green hues have become an industry benchmark for exclusivity and versatility. While several key Pantone green shades are popular in the fashion industry, the three that made it to the headlines are Kelly Green, Neon Green and LoveBird green. Other popular shades on the designer palette are classic Pantone green and Andean Toucan. You can use these colors to make your spring/summer collection more trendy and saleable.
Fashinza can help you pick the right colors from the Pantone swatch so that your brand keeps up with the latest trends. Connect with us to source Pantone fabrics from the best manufacturers. We can also help you find the ideal logistics solutions so that your products reach a wider range of customers to expand your brand.