Nothing brings joy the way flowers do. They possess a magical ability to dispel gloom. Not only do flowers symbolize beauty, but they also add so much sophistication to clothing. Fashion’s love affair with florals has dominated the industry for ages. Over the years, many designers have offered their take on the iconic pattern.

Floral prints add exquisiteness and glamour to designs. Perhaps, that’s why fashion designers root for flowery prints in their collections. Previously, top fashion shows, including Couture Fashion Week SS21 in Paris, featured floral prints. And recently, florals took center stage at the 2021 Grammys Award Show.

Taylor Swift celebrated the freshness of flowers with Oscar de la Renta’s whimsical creation. Her appearance is still hailed by the fashion industry as one of the best Grammys outfits 2021.

Taylor Swift - A walking bouquet at the Grammys

The American pop singer Taylor Swift made history as the only female artist to bag 3 Album of the Year awards. At the 63rd Grammy Awards, she won Album of the Year for Folklore. But that wasn’t the only highlight of the evening. Her statement look was as dramatic as her win.

She wore an Oscar de la Renta mini-dress with a mock neck and long bell sleeves. The dress was from the Autumn/Winter 2021 collection, and featured beautiful pastel floral embellishments. Swift paired the look with Cathy Waterman jewelry and Christian Louboutin heels. Styled by Joseph Cassell Falconer in this stunning outfit, the diva stole the show as one of the most stunning Grammys outfits 2021.

Best voted Grammys outfits 2021

Now, Miranda Priestly’s iconic lines from The Devil Wears Prada come to mind. “Florals? For Spring? Groundbreaking.” Floral prints are everlasting styles that can be worn every season, not just in spring. Since floral patterns are so versatile, they come and go every season. No wonder Swift’s appearance on the red carpet stole the show as one of the most popular Grammys outfits 2021. Although spring or summer collections include bright prints, fall-hued florals are also hot favorites. Even winter wear uses large floral prints on trendy jackets and hats, so you can never go wrong with florals, it seems!

Floral motifs to rule the fashion world!

Having worked with top brands like Forever 21 and Libas, we can confidently say that floral prints are here to stay. And it isn’t just Taylor Swift’s wardrobe choices that tell us this, Jill Biden, and Meghan Markle too are big fans of florals.

Yes, it turns out Swift is not the only A-list star to wear the Oscar de la Renta! Jill and Meghan both have also recently worn lemon-print dresses from the same designer. Florals exude a fun, flirty vibe, which makes them a top fashion pick among designers. Trust us when we say florals are not a fad - they are here to stay.

Reasons why designers should pick floral fabrics

• Often, brands or designers consider floral fabrics a cliché. However, statistically, floral dresses enjoy a large consumer appetite. And not just for spring! Many brands observe profitable sales from floral prints all year round.

• Take Taylor Swift’s lemony yellow floral dress that went viral after she posted a TikTok video wearing it. Its success lay in the fact that the print was incredibly flattering. Also, the outfit was affordable to most. So, it wasn’t surprising that the dress sold out. It worked because of the pattern and the price.

• You can embellish flower motifs on every type of garment - blouses, skirts, mini-dresses, and more. It is yet another reason why brands should choose floral designs for their collections. In fact, some brands have even started putting floral motifs on denim. The look is casual, fun and elegant.

• With billions of flowers to take inspiration from, there will be no end to a brand’s creativity. There are numerous floral patterns and prints to work with. It’s high time to inject some flower power into new designs and collections!

Play with your imagination and design a stunning collection with florals. Think Givenchy’s rose prints or Proenza Schouler’s flowery dresses. Floral patterns and prints have been around for centuries in the fashion industry. These designs go through reinventions every year, making them timeless.

Taylor Swift’s dress is recent proof from Grammys outfits 2021 that florals will never go out of fashion. Florals may be a fast-fashion trend, but they are here to stay. 

If you need any help with designing or manufacturing apparel, Fashinza is always at your disposal. Fashinza can match you up with the best apparel manufacturers and designers in the industry. From design to delivery, Fashinza will take care of everything for you. You can design/manufacture floral prints for multiple occasions - weddings, work, dinner parties, dates, casual outings or vacations.