Fashion Trends for 2023 Using the Color of the Year
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Fashion Trends for 2023 Using the Color of the Year

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Summary: The fashion industry relies on trend forecasters for incorporating different styles and colors into their products. Every year professional agencies, such as Pantone, come out with a unique color that represents the market sentiment along with the trends that are going to prevail. Let us find out the different ways the 2023 color of the year can be used to stay on-trend.

Fashion brands have to look at multiple sources of information before finalizing a product or a clothing line. One of the mainstays of determining the trends is to follow the color of the year announced by agencies around the world.

The Pantone Color Institute, for instance, has announced Viva Magenta as the Color of the Year 2023. A fashion designer or an apparel manufacturer would want to use this color for styling outfits and accessories in 2023.

So, let’s look at the major colors of the year announced by popular agencies to help brands with styling outfits that are in sync with fashion trends.

Why is the Color of the Year Important?

The ‘Color of the Year,’ a reflection of cultural and social influences, sets the standard for branding, marketing, and for a creative society. Pantone’s Color of the Year is used as an industry benchmark for fashion designers, manufacturers, and retailers to decide on their color choices for upcoming collections.

Other institutions like Benjamin Moore, Coloro, Sherwin-Williams, and Behr have also come out with the 2023 Color of the Year, which influence ancillary industries such as interiors, upholstery, and graphic design in marketing, packaging, and advertising.

  1. Clothing and apparel: The Color of the Year 2023 will influence fresh collections, including outerwear and innerwear and formal and casual dresses.
  2. Accessories: Accessory designs such as bags, belts, wallets, and shoes also follow the color.
  3. Home Decor: The color can be used in home decors like furniture and fixtures, bedding, upholstery, and accents.
  4. Beauty products: The hue influences product range in makeup, hair, skin, and nail segments.
  5. Graphic Design: The 2023 Color of the Year is used in creatives and graphics such as in designing logos and packaging, advertising, and branding. 

The Fashion Palette for 2023

In addition to Pantone color of the year 2023, other forecasters have come out with trending colors to light up home decor, graphic design, and branding. Here are the top five hues for this year and how the fashion world can adapt them.

1. The Special Feeling That Viva Magenta Is

Viva Magenta

Viva Magenta is the Pantone Color of the Year 2023. This bold and energetic shade is fit to style blouses, jackets, trousers, and dresses. It is perfect for occasionwear, and can also be used on jewelry, shoes, and bags.

2. Head Back to the 80s With Digital Lavender

Digital Lavende

Global trend forecaster WGSN has announced Coloro’s Digital Lavender as their 2023 Color of the Year. This is the year of soft pastels and neo-classics and the color is just right to take on many of the trending 80s-inspired designs like cropped tees and crop jackets.

Just like Pantone’s 2022 color Veri Peri, it looks great on outerwear, knitwear, business clothing, and flouncy dresses.

3. Nail the Aughts With Raspberry Blush

Raspberry Blush

The jubilant  Raspberry Blush by Benjamin Moore can be repurposed to style business outfits for a bold impression, occasionwear, bridesmaids’ and wedding guest dresses. It is also perfect for brands looking to nail the 2000s vibe in fashion.

It can be used in pleated skirts, tube tops, cowl-neck tops, capri pants, and cargo pants.

4. In The 90s With Redend Point

Redend Point

This soft and neutral hue by Sherwin-Williams is a hue made for timeless outfits. Forecast by Sherwin-Williams’ Colormix as its 2023 color, it is in line with 90s-inspired trends making a comeback this year.

Its applications are endless, but brands looking to revisit the 90s can use it in low-rise jeans, bike shorts, cardigans, sheer dresses, and cargo pants.

5. Paint Your Heart Out With Blank Canvas

Blank Canvas

Another neutral hue joins the 2023 color palette with Behr’s Color of the Year, Blank Canvas (DC-003). Already influencing interiors, fashion, art, travel, and technology products, the warm white shade is perfect to be matched with one of the brighter accents from this year.

Use color trends to your advantage in the fashion industry

By incorporating the colors currently in demand, they can appeal to consumers looking for the latest styles. Brands looking to tap into the latest color trends can connect with suppliers through Fashinza

The AI-powered platform can help you pick the trending colors and finetune your decision for sourcing fabrics and clothing materials from a global network of trusted suppliers. Use each Color of the Year 2023 to align with fashion trends. 

Key Takeaways:

  • Pantone Color of the Year 2023, Viva Magenta, has already stirred up the runway and street fashion. This bold and energetic color symbolizes the stepping out of cautious optimism of the pandemic era. 
  • Other popular colors for 2023 that can be used in fashion include Coloro’s Digital Lavender, Benjamin Moore’s Raspberry Blush, Behr’s Blank Canvas, and Sherwin-Williams’ Redend Point.

Call our experts to make the most of these trending styles today!


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