Explained: Pantone Color of the Year 2022, Very Peri. How are Designers Using the Pantone 2022 Color of the Year?

Summary: Heard the term ‘Very Peri’ somewhere lately? Pantone, known for its color standardization system, announced the Very Peri hue as the Pantone Color of the Year 2022. When introduced, Very Peri debuted as a fresh hue that wasn't a part of the existing color catalog yet. It portrayed a mixture of strange excitement and cautious optimism.

Very Peri, often referred to as the color of the new reality, has managed to make its way into mainstream use. Whether in the tech sector, healthcare, home improvement, or fashion and apparel, almost every industry has adopted this attractive hue.

What’s so Special about the Color?

Very Peri (Pantone 17-3938) may remind you of periwinkle plants or pretty lavender flowers. The shade has a calming effect, making it a versatile choice for various styles and seasons. 

In a December 2021 media interaction, Pantone executive director, Leatrice Eiseman, said that Very Peri, the Pantone Color of the Year 2022, offered newness or a fresh start after two years of the pandemic. Even NYC-based renowned astrologer Lisa Stardust agrees! She believes that the color is motivational and can inspire users to give shape to their dreams by aligning goals with emotions.

The Trickle-Down Effect of Very Peri

Does color really matter when designing and branding products? Studies have shown that more than 85% of consumers make purchase decisions based on colors. Every color kickstarts a trickle-down effect, and its impact on consumer products stays for years.

Within a few days of being crowned "Color of the Year 2022," Very Peri made its way into branding, packaging, and marketing designs. The hue is suitable for all industries, from cosmetics to event management, logistics, and construction. Brands have cashed in on the curiosity and demand for Very Peri in the form of home décor, apparel, footwear, skincare products, kitchenware, and even toothbrushes!

The Fashion Industry was Quick to Adopt Very Peri

The influence of Very Peri was witnessed in 2021, when actress, singer, and influencer, Madi Monroe, was spotted in a Very Peri House of CB dress at the Red Carpet Premiere of “MacGruber”.

Several ready-to-wear collections presented in the Versace Spring Summer 2022 collection offered a glimpse of what was coming. Other impressive collections featuring Very Peri included Isabel Marant’s Spring 2022 collection and Marques’ Almeida’s Spring 2022 range.

Fashion shows trigger trends that brands are always ready to handle. So, fabric manufacturers and suppliers got on board in no time at all, catering to the growing demand for a variety of Very Peri fabrics.

Accessorizing with Very Peri

Unfortunately, the Very Peri hue is sometimes considered to be a little pale. Therefore, it usually works better as a complementary shade with other colors.

If you want to incorporate Very Peri in your existing designs, you can use the color for lace in undergarments or pajamas. Designers also choose it for string tags, zipper tapes, zippers, and other functional accessories on garments. Incorporating Very Peri in decorative seams or color inserts and stripes in pants can do the trick.

Colors that Match Harmoniously with Very Peri

Many colors pair incredibly well with Very Peri.

You can combine Very Peri with powdery colors like soft red, orange, cyan, or blue for yoga clothing or daily dresses. For children’s clothes and sportswear, you can consider Very Peri with orange or raspberry pink. 

For summer collections, green and mint can be used to add a breath of freshness to the Pantone color of the year 2022.

Need more? Some other complementary options are black, white, or yellow hues.

Essential Accessories v/s Going All-In

From sweaters and dresses to sports bras and stretchy t-shirts, a wide variety of clothes and accessories feature Very Peri. But, releasing pieces fully colored in Very Peri might not work for all customers. As a brand, you may be able to judge your target market’s reaction better by first introducing accessories like small purses, bags, or scrunchies in the shade.

Very Peri Needs an Expert Eye

No doubt, Very Peri is one of the most versatile colors in the fashion industry. However, one must note that the color is not as easy to work with as charcoal or beige. Only expert designers have been able to comfortably experiment Very Peri in the fashion industry.

Simply put, Very Peri cannot be used mindlessly in just about any outfit. Your brand must ensure that you have your best designers working on creating collections that feature Very Peri and its complementary hues.

Key takeaways:

• Very Peri is the Pantone color of the year 2022. It works well for accessories, footwear, and apparel, including ethnic wear.
• Very Peri is also ideal for a wedding palette.
• While Very Peri may not always be easy to work with as a solid color for an outfit, it can be professionally paired with complementary shades in a variety of outfits.

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If you're looking to launch a line of clothing with the dreamy periwinkle shade called Very Peri, Fashinza can connect you with top designers, suppliers, and manufacturers who can help you cash in on the trend. Head over to the Fashinza website to start creating trendy collections featuring Very Peri, the Pantone color of the year 2022.

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