Summary: The fashion industry is not new to the color game. If you are looking to stay ahead of the competition and get customers to keep returning to your store, get the colors right for your clothing and accessories. One of the surest ways of getting on top of the trends is to keep an eye on the color of the year 2023 and design your products accordingly.
Every year brings with it the freshness and vibe of a new feeling. Colors come the closest to representing these emotional undercurrents we feel at an individual and collective level. Different trend forecasting agencies and color standards predict the hues that will reign through a year. A fashion brand has to be updated on colors to be trending and make the most out of its footwear and accessories range. Look out for the color of the year 2023 to stay trending the whole year. Let us guide you through the color trends for 2023 and how you can ace them.
As a brand, you must be wondering who sets the color trends in the fashion industry. The short answer to this is color forecasters. Color forecasting uses socio-economic metrics, and psychological markers of a large group of people, along with the historical and cultural backdrop of trends to predict the color palette for an upcoming season or year. Pantone, a US-based color forecaster, announces the Color of the Year (2023) for clothing and fashion accessories. Similarly, Coloro and World Global Style Network (WGSN), a global trend forecaster, provide trend analysis and color consulting services to fashion, beauty, interior and lifestyle sectors.
Here are the top color trends for 2023 that you would want to have on your brand wishlist. Keep your eyes peeled and ears open for the colors that are going to ride the crest of popularity this year.
Viva Magenta is a bold shade of pink that has a touch of exotic while being confident and optimistic. It is the Pantone color of the year 2023. The color falls between red and blue in the visible spectrum. Coloro’s Orchid flower is another magenta variant for this season.
A muted and soft pastel shade, the Pantone LoveBird green is perfect for your spring-summer collection. It offsets the effect of a very bright and sunny environment. You can also select the classic green to be more on the side of nature and bring its raw and earthy appeal to your dress collection. WGSN and Coloro have picked classic green among their fav colors for 2023.
The New York Fashion Week went with the Fiery Red color for its spring-summer ensemble. With a hex code #FF2400 and the RGB values of 255, 36, and 0, the color is bold and unabashed. It is a brighter and warmer shade of red. The Luscious red by Coloro has a more couture-specific finish which makes it a great shade for home decor and furnishings.
Leek green and Jade represent the shifting dynamics of customers who want to have more of a muted tone that is cool and comfortable to the eyes. Pantone Leek Green has the quiet elegance of nature. Jade, a shade picked by Coloro for 2023, is inclined more toward the feel-good factor of the gemstone it draws its name.
Raspberry Blush is Benjamin Moore’s Color of the Year 2023. It is a strikingly warm coral shade. The warm shade represents a sense of freedom from the routine and brings the excitement of a new season to a wardrobe.
The Sundial by Coloro is a blend of gold and brown. It can be used as an accent to create a statement piece in footwear, makeup, hair color and home decor, besides apparel.
Coloro has chosen Digital Lavender as its color of the year 2023. The color brings back the excitement of the disco ear in a graceful shade. It is a versatile color that can be used in sunglasses, makeup products and dresses. The color is tailor-made for casual pants, jackets and tees.
Color trends started in the 60s and have since become a staple in the fashion industry. As a designer or a fashion label, one needs to be aware of color trends and color cycles. Customers are aware these days of the latest in clothing and accessories. The bold colors can be used as accents or make great color-blocking dresses. The pastels are muted but more lasting in appeal. Look out for color of the year 2023 by Pantone, Coloro and Benjamin Moore among others to stay on top of trends.
Fashinza can help you with choosing trending shades and color of the year 2023 for your brand. You can source your favorite color from a global network supplier and enjoy the seamless AI-powered logistics of our platform.
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