Twenty years ago, one hardly ever saw a plus-size model, and runway fashions made for plus-size persons in the mainstream. However, times have changed for the better regarding fashions for more significant people, but there's always room for improvement. Today, many top fashion brands such as Zara, H&M, and others are coming up with plus-size collections featuring larger models and producing clothing for all body types.
This is a significant step towards improvement; however, it is not the end of the world. Although the plus size brands have managed to be in the limelight, these brands need to understand what we need and how they can do better. Today, this article lists 6 ways that plus-size brands and retailers can do better in the fashion industry. So, without any further ado, let's get started!
Choosing plus-size models with only an hourglass shape does justice to all other plus-size women with varying types of bodies. Well, no! Not all plus-size women are blessed with hourglass body that looks appealing and suits every clothing type. Women with apple and pear body shapes also love to flaunt their curves in swimwear from the plus-size swimwear collection. Additionally, rather than adding sizes below 14, give size that fits every woman starting from S to 4X, 5X, and even more. It should be a norm that needs to be celebrated than an exception that is hard to find.
Contrary to common belief, even plus-size women love to dress up or dress down as per their mood. All they need is a lot of options to choose from! A considerable number of designers in the fashion industry design and sell bodycon dresses, slashed denim, cold-shoulder tops, or bodysuits in different prints, colors, and styles, which plus-size women love.
The number of plus size models in the fashion business and the number of plus size specialists is increasing. When you turn your gaze around, you'll notice that a sizable number of plus-size bloggers, authorities, and influencers are at the top of their game and dominating the sector like nobody's business. This includes everyone from plus-size stylists to photographers, beauty specialists, and creative directors who have left the company and are familiar with it from all angles.
Getting support from small and local businesses can bring a massive difference. Present your brand in local events and try to make connections with bloggers and influencers around you. This will generate support on an enormous level and attracts more customers. Being a brand owner, you cannot think that most people know about your brand, even if you're famous. There is a continuous hustle to make your brand noticeable among the masses.
Events are a great way to showcase your support for the plus-size community. You can participate in local and national plus-size events, which are a great way to show your support. Additionally, they help your brand to evolve as you tend to foster strong connections and collaborate with others.
In the 21st century, plus-size models are gaining immense attention in the fashion industry. It is no less a revolution to eye-witness the journey of these models from nowhere to top-most fashion runaways presenting some of the world's leading brands. On the one hand, where plus-size consumers are more interested in representation, some brands mainly focus on the dollar sign. As a result, they gravitate to use popular hashtags or words such as "size-inclusive."
Companies involved in or entertaining such practices need to understand that the customer is no longer blind to see what they're actually trying to do or the motivation behind their actions. Hence building genuine relationships is the only way out!
The plus-size market is no longer what it once was when the mindset was that if a manufacturer took the time to design a modern costume for plus-size women, they might buy it. Today, however, things have taken a 180-degree turn. Women of all sizes, shapes, and colors desire fashionable clothing in order to put their best foot forward. The world's best clothing brands hear these noises, and steps are continuously taken to bring about change. They are, however, a long way from making a difference.
Just saying that "we are here" does not actually do not. You will need media outlets, a budget, running ads, and a full-fledged marketing strategy to keep a stronghold. This is especially important if you're not a plus-size brand. It is a known fact that plus-size women have better and more options than ever before; however, there is a need to make a demand firmly and loudly to be heard.
We are living in a digitized era where most activities are performed online through the help of social media. Do you know that Instagram is the second most accessed social media platform, followed by Facebook? Along with their dogs and cats, everyone is present on social media. Not just dogs or cats but food items and businesses too. Don't you think it's a little too much? Well, that's what people love, the extra! More than 70% of US businesses use Instagram to market their products because it's worth the time and effort. Most importantly, the results are worth it.
The fashion industry is a rapidly evolving industry with a lot to do with social media platforms. Because of Instagram and Facebook, plus-size women are showcasing their inner selves with full confidence without thinking of being judged. Today, women of all sizes and colors are respected. If you're a plus-size brand owner or retailer, follow these 6 practices, which will surely help your brand reach unexpected heights.
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