Summary: Fashion brands have the dubious distinction of being among the top industries when it comes to water wastage and pollution. Jeans manufacturers fall right at the center of this debate with their water and energy-intensive practices. Processing denim fabrics can consume and waste up to 15,000 liters of water. Here are the best brands in the business to make their denim sustainable.
Your favorite pair of denim exacts an exorbitant toll on nature. The amount of water used in manufacturing a pair of cotton jeans depends on the production methods and the finishes such as ripped, stone-washed looks. The industry is also responsible for wastage from production and discarded clothes that impact the climate negatively. Jeans manufacturers can use sustainable materials such as organic cotton and recycled polyester to reduce water wastage in the production of denim fabrics. Energy-saving technologies and closed-loop production processes can help reduce the impact on the environment.
The fashion industry is infamous for its waste and water-intensive manufacturing procedures. According to studies, the industry consumes about 80 trillion liters of water each year. Furthermore, its ancillary processes, such as dyeing and finishing, and the emission of microfibers from man-made clothes contaminate freshwater streams and marine environments, resulting in unsanitary living conditions for both humans and other aquatic life forms.
A pair of jeans can consume and/or waste up to 10,000 liters of water. This includes the water used to grow cotton and the water used for processing the denim fabric such as dyeing, washing, and finishing. This Is why it is important to switch to sustainable denim for jeans manufacturers.
Here are some practical ways the jeans manufacturers can make their products sustainable.
While organic and natural cotton is sustainable fabrics they are also counted among the “thirstiest crops” on earth. Jeans manufacturers can introduce denim made from Tencel or recycled polyester. These fabrics cut down on water usage. For instance, Patagonia and Wrangler’s Eco-friendly collection is made from organic cotton and recycled polyester. Reformation has come out with a sustainable denim collection made from Tencel, a wood-based fiber, that is colored using natural dyes.
Several brands are actively working to make sustainable denim. Brands such as G-Star Raw, Eileen Fisher and Levi’s are constantly trying to save water in the production cycle. Customers are more conscious about where their money is going and what they are wearing. As such jeans manufacturers must introduce sustainable and energy-conserving measures such as water recycling plants, closed-loop production processes and low-impact dyes and finishing to bring down water wastage.
Fashinza can help you deliver sustainable denim to your customers. Its global network of suppliers can connect you to high-quality sustainable jeans manufacturers to expand your clothing line.
Connect with Fashinza today for making your denim brand sustainable.