The world has witnessed a boom in the e-commerce industry in the past few years. With mobility restrictions everywhere, the global online retail market saw a 16% increase in sales in 2021.
Within the e-commerce ecosystem, the fashion industry remains the largest market segment, with a market size of US$752.5 billion in 2020.
In 2021, online fashion sales accounted for 23.51 percent of total retail e-commerce sales in the United States.
The meteoric growth of fashion e-commerce can be an opportunity for many online retailers to put their businesses on the map. It can also increase their sales by leaps and bounds.
But let’s face it, there are many big players in the online fashion world. To cut through the competition, you need to know a few tricks of the trade to emerge as an omnipotent fashion brand.
But don’t worry. Because we’ve got you covered on all the dos and don’ts of establishing your fashion brand online.
Traditional brick-and-mortar businesses have an edge over online retail shops. After all, the shopping experience they provide their customers is unique. Upon entering the shop, customers can physically touch, try, and feel the products. They can’t do that on digital devices.
Embrace advanced technology to immerse and engage your customers on your website. Do more than just put the products on display. Have options like 3D-view and zoom available to enhance the shopping experience.
Make it enjoyable. This might include having indicative displays that show how an item would look on customers.
Your online retail store’s representation should be aesthetic and appealing. Customers will just click away if the design of your business website is unattractive.
Choose a color palette that’s attractive but not too harsh. The font you pick for your website should be easily understandable and shouldn't confuse your customers.
You should be aware that a user's purchasing choice is generally made within 3 seconds of landing on your website, so make a good first impression.
It’s no surprise that mobile usage is in full force. According to Google analytics, In 2019, 68% of all website visits came from mobile phones alone, with 28% coming from desktops.
So, make your fashion e-commerce website mobile-friendly.
Your site's navigability with just your thumb or index finger is one of the most crucial design features. If your site is not navigable, users will have to pinch the screen to zoom in. It will annoy them into leaving your website.
Another aspect of making your website mobile-friendly is clean and concise information. Lengthy blog posts and hundreds of pictures on your landing page can overwhelm your customers and drive them away from your website.
Product descriptions can boost your online retail business by offering information that buyers require to make a purchasing choice. This can increase sales.
Product content allows you to demonstrate your authenticity. You can do so by showing why buyers should select your brand and why your product is a good fit for them. Make sure you keep them enticing and fascinating to read.
Provide an engaging narrative to the customers. Stories never cease to fascinate. You have the chance to turn a visitor into a buyer. Maintain their curiosity while also informing them about the design's inspiration.
Your material should be relatable to others. The production details, raw materials, and how you keep ethics in mind, among other things, must evoke the reader's sentiments.
It's all about the feeling. Describe how owning such an item will make your consumer feel. Work to elicit an emotional response that will lead to a purchase.
You'll need to boost your internet exposure to make your fashion eCommerce website stand out from the crowd. A solid, user-focused SEO approach is essential for improving your search engine ranking. It will help improve the user experience on your online retail store, making sure customers don't run away.
Having a beautiful web design is meaningless if it isn't SEO optimized.
Make sure the copy on your website is clear and informative. Include social evidence on your websites, like testimonials and customer reviews, to gain trust.
To display your brand and improve the user experience, you'll need trend-driven keywords and easy site navigation. That, with unique product categories and valuable content, will help get momentum and visibility.
These will have an impact on your website's ranking. This will drive traffic to your business and allow you to keep up with the industry's breakneck speed.
Providing top-notch services to your customers translates into success for your online store.
Customers expect brands to respond quickly to their requests and complaints when dealing with them online. So, hiring an experienced customer service specialist is an essential step to making your brand stand out in the online retail world.
Customers are more likely to return to buy items if they feel satisfied with the product's quality, and also if they are covered by warranties in the event of damage. This contains a clever strategy to encourage clients to return to buy things.
Go out of your way to help your customers. They should have various ways to contact you if they need to reach out to you.
In an era where people are often complaining about bad customer service, ensuring they feel valued is necessary. In fact, it is a simple approach to differentiate yourself from your competition and build brand loyalty.
Pricing can have an impact on whether a customer buys a product. Although the price of a product is significant to a buyer, it is also vital to the seller.
To produce sales, a product must have a mix of positive market trends, product quality, and customer liking. And that with product distinctiveness as well as proper price. When it comes to pricing, establishing prices too high or too cheap might have an impact on sales.
Your pricing conveys a message to some customers about your company, product, or service, resulting in a perceived value.
This has an impact on your brand, image, and market position. Superior pricing, for example, signals to certain customers that you have higher quality. So, otherwise, you wouldn't be able to charge those rates. Others hunt for low-cost goods and services in the hopes of getting the quality they want at a cheap cost.
To stay in the game, all online retail brands need an effective marketing plan. This will help the brand stay ahead of other brands and sustain itself in the eCommerce market.
For that, you require an efficient marketing plan, regardless of whether your brand is new to the fashion sector or a seasoned veteran.
Digital marketing should remain an essential aspect of your entire plan. With so many companies going digital, it's more crucial than ever to make yours stand out. You can do this in a variety of ways, including:
In such a competitive climate, focusing simply on what you sell will make it hard to build brand loyalty. Your excellent offering may entice the buyer to return, but establishing loyalty is a different issue.
Focus on "why" you do what you do rather than "what" you're delivering when promoting your online retail business. Authenticity is something that people (particularly millennials) adore. You're considerably more likely to cultivate a devoted relationship with a client if you can tell a compelling tale about your items.
People begin to relate to a product that has a narrative behind it when they purchase it. That's precisely what you'll need to keep people enthralled with your brand. Consumers become terrific brand champions when they have a thorough grasp of your service.
Launching a new website is a race in online fashion businesses. Delaying your launch to ensure that every last element is perfect might offer your competitors an edge online.
Even if you had the concept first and merely sat on the launch for months, being later than your rival site releases might make you appear like a follower.
Also, every day you put off launching your product is a day you lose money. Furthermore, you've already paid for some aspects of your site. But you won't experience any benefits until it goes live and begins to create results.
As an online retailer, it’s tough to make your brand stand apart. But if you follow these dos and don’ts, it will definitely help you grow in the online fashion world.
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