Fashion is an ever-growing industry and New York street style being admired by the world makes it the perfect ground to establish a new fashion venture. But the city breeds a plethora of local as well as high-end global brands, thus raising the competition.
So, Fashinza.com has brought some real-time tips straight from the industry experts to launch and scale a New York street style fashion brand.
So, in case you are fortunate enough to raise funding or make a substantial internal investment, then inviting a fashion or film industry celebrity to the launch event can bring your new name big support. It will not only pour in the local limelight but will also add mileage to your media relations.
Most New York street style businesses start with a tight budget. But not to worry, because our industry experts have shared ideas on that too!
You can collaborate with multiple mid or micro-level social media influencers and take advantage of their reach. Encourage them to post reels, videos, photos, and stories. In return, you can give them impressive and exciting hampers or a straight 50% discount for up to a year.
Help your business with a small but experienced digital media PR team that can run down the search and pin on the best fits for your New York street style fashion brand.
Facilitate the influencers with scripts or style guides, if needed. This will ensure that your potential audience can learn different ways to style a piece of clothing from your brand. This will not only make your apparel perceive as a versatile piece but help your brand name sell swiftly.
Mushrooming your name within the city is one of the foremost hinges that can help you scale up and become international one day!
Keep a check on the calendar and festivals/ occasions when people shop more than their usual. Announcing 'Black Day Sale,' 'Christmas Week Sale,' or 'Weekend 20% Discounts' will not only raise your sales but help in spreading your brand name through word of mouth.
For example, if your brand is all about New York street style footwear, you can join hands with a clothing or handbag brand. This will give recognition to your fashion venture and establish your credibility since your name is placed right next to a renowned brand.
But you need to be extremely mindful and careful in picking up the perfect collaboration partner. Remember that your aim will be to bring business, not competition.
Today, online shopping has become a 'need' more than a 'choice.’
This is your job to ensure that your New York street style fashion website should give a classy feel and look. Do not make a mistake by overlooking the user interface. It can change the game completely.
Fashinza is a B2B apparel manufacturing platform that helps clothing brands manufacture their collections by connecting them with suppliers. Fashinza overlooks the entire production process from design to delivery so that you can focus on what you do best. To learn more, visit Fashinza.com or check out their Instagram page here.