What is the most important thing for a fashion brand to grow? Or, to ask a broader question, what is the most important thing for any brand to grow? Customers, no doubt! Whether it is customers buying the product, or the existing customers telling the new customers about their experience with the brand – good or bad, there is no denying that they are critical for a brand.
To have a large and engaged customer base is every brand manager’s dream. With the social media platforms, this dream has now come within reach. Understanding how these platforms and their features work can make any brand stand out in the customer's minds. Every marketer, especially every fashion brand marketer, must be aware of one such feature: the Instagram Reels.
Among all social media platforms, Instagram is the one that has been designed for visual appeal and hence works the best for fashion brands. The most recent addition to the platform – the Reels – has gained a lot of traction for multiple reasons. The platform promotes them because users connect more with the short video format, and brands are putting up great content to leverage the feature.
At its core, the feature is about adding short videos. Starting with 15 seconds, then raised to 30 seconds, the Instagram Reels can now be up to 1 minute. However, those in the know of the Instagram Reel Algorithm recommend keeping it concise. Here are a few simple ways to use Instagram Reels that help grow a fashion brand.
The social media algorithms have a life of their own, and the Instagram Reel Algorithm is no exception. But there are ways to use the same algorithm to fuel the growth of a brand. Some ways savvy marketers can leverage the Instagram Reel Algorithm include the following.
Instagram Reels are all about crisp storytelling. Even though the time duration of the videos is being increased, it is better to use the Reels for quick videos. For larger videos, other features like Stories and IGTV can be used. Reels create that instant connection with the viewer and make them interact with the brand. Keeping this in mind, having short 15-20 second videos is ideal for using Instagram Reels.
Even the Instagram Reels algorithm prefers shorter videos and promotes them more to viewers. If you already have long-form videos created for your brand, repurpose them and make a series of shorter Reels out of them. This gives you the advantage of having more content, which can be posted consistently – both the things being rewarded by the Instagram Reels Algorithm.
Do not post similar videos. It may be tempting to keep posting product promotion Reels as a fashion brand. But the audience will get bored after a time, and engagement will decrease. If engagement decreases, the Instagram Reels Algorithm will reduce the reach of your Reels.
Thus, to fuel growth, get creative. Make Behind the Scenes (BTS) Reels, Product shoot Reels, Know the Team Reels and Ideas behind the reels as Reels. Keep the audience engaged by letting them know what to expect and happily surprising them. The more the audience engages with your Reels, the higher the reach by the Instagram Reels Algorithm.
Reels are not simple short videos. Features have options available within the segment, like adding text, emojis, stickers, and even a feature called 'Align'. You can use all these to make interesting videos. Most users view the Reels on mute, thus making it enjoyable with text, etc. keeps the user engaged.
It is one feature that is common throughout the Instagram platform. Using the relevant hashtags with a healthy mix of popular and niche ones specific to the brand makes the content more relevant. Hashtags are an essential part of the Instagram Reels Algorithm. As a marketer, make sure to use hashtags within your Reels.
Instagram is a platform that has created a thriving network of influencers. These are Instagram users who have a large following. Collaborating with fashion influencers to promote your Instagram Reels is a great way to reach a newer audience. This is a fast way to grow, especially for fashion brands that benefit from a larger reach.
One way to grow fashion brands is using Instagram Reels and other social media platforms. Another great way to fuel your brand growth is to use the Fashinza platform. An end-to-end platform for the fashion industry with a thriving network of manufacturers, suppliers, and fashion brands, it is a great way to find like-minded community members.