Who doesn’t want a life resembling their eye-catchy Pinterest board?
We turn to Pinterest to plan that sought-after vacay, bake delectable treats, or even use it for business. Yes, you heard that right!
Pinterest is not just for cute pictures as a visual social media platform. Instead, it’s a great platform to introduce your brand to new customers. In fact, 80% of the weekly pinners discover a new brand or make purchase decisions on Pinterest. As of 2021, it has 459 million active users each month and is the 14th largest social network globally.
Let these stats blow your mind for a minute. Needless to say, that businesses can incorporate Pinterest marketing into their bigger social media marketing. They can benefit from this raved platform to widen their market reach or drive more traffic to the website or store, or even more.
As a place that inspires and drives creative people, this is not the platform for FOMO. Earlier being a go-to platform for women, 2021 saw its increasing craze among men and Gen Z-ers.
Head on to read some tips to promote your business through Pinterest marketing.
Like other social media platforms, Pinterest marketing, too, needs drawing out a strategy before jumping right into it.
By that, we mean:
· Set up clear and attainable marketing goals. You do not just wish to attract followers but might also want to increase engagement, drive traffic, or generate more revenue.
· Know your target audience, general and specific, and know what kind of content resonates with them.
· Always try to be ahead of the competition by knowing the moves of your competitors on this platform.
Once your strategy is clear, you can proceed with working on it.
Since Pinterest is a visual platform, you need to create high-quality and unique content to induce effective audience engagement.
Wondering how to do so?
· Stats show that 82% of the users scroll Pinterest on their mobile. Aim for a 2:3 aspect ratio to avoid showcasing weirdly cropped images.
· Low-quality images or videos aren’t appealing. So, shoot for the highest quality image or video according to the Pinterest recommendation.
· Cute captions and contextual descriptions or headlines deliver an impactful visual message and improve SEO. Thus, users are more likely to click on the links.
· You can also incorporate your brand logo in your Pins so that your brand doesn’t get lost in the sea of images or Repin shuffle.
· Broken links give the Pinners the worst user experience. Ensure that the link with your pin doesn’t land the user to 404.
Lastly, consistency is the key. Try pinning content daily instead of doing it once in a while. Regular engagement ensures a wider audience.
Pinterest is all about image-sharing. However, your marketing plans can go beyond pictures.
Mix and match different ways of posting content. You can pin a video to induce the Pinners to purchase your product or try adding multiple photos to a Pin for extra euphoria.
Even though 80% of the Pinners spot new brands or products on Pinterest, you can think beyond sales or just promoting your brand. Thus, you can also contemplate posting how-to Pins or inspirational content to provide valuable content.
Be meticulous in planning your boards, as your brand’s board can pique the Pinner’s interest in specific topics or learning new things.
Even though Pinterest is a visual search engine, keywords are crucial, like text-based search engines. With solid SEO practices, like including the same keywords in your blog title, Pins’ descriptions, or hashtags, you can make your pins easier to find in search. Make sure to also use keywords in any image “alt” tags.
The success of any Pinterest marketing strategy relies heavily on tracking the data. Simply put, it’s imperative to measure and analyse key Pinterest metrics and keep a close check on audience behaviour. Closely monitor which content performs best and which one is less engaging.
If Pinterest is new to your business, then you’ll need to follow these simple steps to set up a business account, and you’re good to go!
Head on to pinterest.com and hit sign up.
After that, click Get Started Here!
Fill in your business email, your age, and create a strong password. Then, click on Create Account to get started. Make sure to log out from any other personal Pinterest account if you have any.
Next, you’ll have to add your business details like business name, business type, language, location, and website details. Then, hit Next.
Choose the category or description that best fits your business type. End up by adding a profile picture, display name, user name, and you’re ready to start pinning.
Pinterest is a great platform to generate organic customer interest and win market share. Use simple yet effective tactics, and you never know next might be your products and services the pinners will be pinning.
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