A brand image is how current customers and potential customers perceive your business and products/services.
In a highly competitive market, fashion boutiques and stores struggle to distinguish themselves from their counterparts. That is where the need for promotional campaigns and branding arises. Whether an individual is selling intricate gowns or streetwear, a measurable and efficient promotional campaign is exceedingly vital.
Not only will it enhance the brand’s image, but it will also allow individuals to win customers. In today’s cutthroat environment with a 24/7 information cycle, fashion branding is the need of the hour. Having a rock-solid brand will allow one to become the first choice of the audience. Read on to know how individuals can improve their brand’s image and win customers.
Individuals who run a fashion brand should consider their brand as someone with a personality. The persona of a brand should appeal to its audiences. A brand can achieve this by differentiating its vital differentiators and product benefits.
Moreover, a brand should stick to a consistent brand image. It’ll help the brand build the right bunch of customers by winning them over. One can keep their brand’s image consistent by following it inside out. It means that the brand image should be clear to both customers and employees. Boutique store owners can train their staff to communicate with the customers.
The good thing about living in the social media world is that there’s no lack of talent. There are content creators and influencers of all ages and sizes. As a fashion brand owner, one can attach a fashion influencer to their brand. Why? Some of the best social media campaigns today revolve around influencers.
That is because customers like seeing faces in the content that they consume. A comparatively smaller boutique should collaborate with an influencer with a niche and smaller audience. It’ll give their brand more visibility and make individuals see them in a new light.
Everyone likes a riveting and authentic story. Brands can use storytelling to connect with their customers to win them over. In addition to bringing up emotions, storytelling can also give meaning to the accessories and clothes a brand is selling.
One must share any particular mission or personal motivation behind their brand with the customers. Visual elements and social platforms can come in super handy for this. They can allow one to tell a story in many different ways. Over time, storytelling will enhance a brand’s image.
No one likes a brand that constantly tries to sell its product. So, instead of bombarding the customers with offers on social media, brands should post content that educates them.
If someone owns a niche boutique store that sells only dupattas, they can create content that informs the audience about the different types of dupattas. From the material to style, fashion branding content should include everything.
Who doesn’t like contests and giveaways? They’re fun and effective for engaging the audience. Brands can host contests and giveaways for things like celebrating a festival, promoting a new product, or acquiring new customers. They’re also a potent way to communicate with existing customers.
In addition to that, these are perfect for fostering brand awareness and growing both business and audience base. Contests and giveaways can also give one valuable data about their customers. Brands can use such data to customise their branding strategies.
In this fast-changing world with lower attention spans, customers tend to get bored super quickly. One of the effective ways to hold their attention regularly is by using topical content. Also known as seasonal content, topical content provides timely and targeted information.
Not only is such content highly searchable, but it’s of the movement. And that’s something the audiences love. If a brand posts topical content now and then, they’re likely to retain customers and build a unique voice for itself. Instagram Posts, Facebook Posts, and Reels are great social media features that one can use for topical content.
Many brands tend to forget Email Marketing when it comes to fashion branding. Emails can help individuals provide relevant content to their target audience. In fact, these can also be used to provide personalised content to regular customers. When brands give special attention to such customers, they become more loyal. So, brands end up enhancing their image and winning customers over.
Building relationships with individuals can go a long way for fashion brands. If customers are loyal to a brand, they’ll refer it to their peers and loved ones. As a result, the brand will get an opportunity to win over more brands.
In recent years, fast fashion has received much flack from the audience. And for all the right reasons. The materials required to mass-produce clothes have been heavily criticised. Plus, issues with cheap labour were brought to the limelight.
That is why a section of the customers has become exceedingly particular about the material used in their clothes. If one’s trying to enhance their brand’s image, they must fulfil the social responsibility standards.
It could be done by sustainable and ethical sourcing of clothing materials. Fashinza allows fashion stores to source sustainable clothing from verified manufacturers. It lets brands secure the trust of their customers with sustainable certificates and tags.
Building a magnificent fashion brand requires an insightful mind and tremendous effort. With so much competition today, it can become hard to distinguish oneself from the competitors. The good thing is that there are particular techniques that one can use to stand out and win customers over.
Some are having a consistent brand image, hosting giveaways, and maintaining relationships. In order to push things further, brands can pay attention to social responsibility and sustainability. Both small boutique store owners and big brands can use Fashinza to source sustainable clothing from the best manufacturers in the world.