Growing a business is challenging when you are starting from scratch. The apparel industry is one of the fastest-growing but most competitive businesses in the world. To thrive and survive can be one hell of a task. You may be able to open your store but growth is an altogether different frame to achieve. But there is no reason to feel intimidated by the daunting challenge of growing a business. Some hacks are on the way to make you feel confident!
Many brands started small but their meteoric growth proved that nothing is impossible. Look at Uber or Airbnb for example. So thinking small may have been the root of many gigantic businesses that achieved success through micromanagement and cost-effective optimization.
Take a look at these steps to arm yourself with some growth hacks for your clothing startup:
1. Build a spectacular website:
E-commerce is becoming the core of any business strategy nowadays. You cannot think of any startup without going digital. Even if you are not ready to open up for an online business yet, have a website with all the necessary features and optimization. Customers should be able to find you within a click’s reach. Your online presence will make you known, to say the least. Add a superb store description, visions, and objectives. If you have planned on selling clothes online, then thematize your website exclusively. Add all user-friendly features with clear product images and descriptions.
2. Go creative with your storefront:
If you have started a brick-and-mortar business then you have to make sure the face of your business looks attractive. Fascinate your customers with a creative storefront. Display some of the best of your designs to lure them into the shop. Having a strategic location will help you more in this matter. Make some research on customer tastes and preferences to come up with the perfect temptation.
3. Give away some exclusive offers:
When you are starting you need to focus on what is called customer acquisition. At any cost, have them step inside your store, or visit your e-commerce platform. To do that, announce some exciting offers. Customers always respond to that. You can provide discounts, coupons or some gift scheme. Make sure their first experience is top-notch so that they leave a positive review and wish to revisit. This is how you can build a customer base.
4. Personalize the transactions:
People know you mean business, but they also need to feel comfortable with their experience. You can make them feel so through some personal touches like brilliant customer service at your store, both online and offline. Have some follow-up measures like messaging or emailing with some sweet words. Welcome them with some friendly greetings when they visit. Let them have a personalized account while online shopping where their preferences are saved. You can send them ‘Buy Again’ messages. People love these personal touches and will find you more humane. This hack is sure to fetch you success.
5. Integrate with Social Media:
Enhancing your online presence is an option you cannot overlook. Let people stumble on your brand while scrolling through memes. Have some excellent poster or a short video to engage them instantly. Add some catchy caption or some story for them to read. You have a lot to gain from this besides cheaper promotion. Obtain customer reactions and build a database on the crowd choice. Do not ignore the comment section!
6. Go creative with your designs:
There are too many options for the people now. Why should they buy clothes from you? You need to give them enough reason. This is where you create an awe-inspiring catalog with designs they won’t find anywhere else. Hire a designer if you may achieve this effect on the customers. Diversify your product to include many categories to shop for. Each collection should be mind-blowing, creative, and exclusive.
7. Build a brand image:
Have an image people can look up to. Inspire the customers with your story, the story that is also your brand’s history and identity. Tell the world who you are and how you have brought up this brand. Creating a strong brand image drives a potential marketing campaign, drawing in more customers. They like to shop a brand when they know your roots. When they wear your clothes, they identify themselves with the inspiration you guide them with.
8. Associate with some cause:
Shopping for a cause has been trending for quite some time now. Especially the new generation is more inclined to stand by some cause for the good of the society. Give them the opportunity to stand by some cause and draw them to your store. Add the cause to your story and show the world that your business is more than a profit-making institution. You exist to bring some positive change. Reports have shown that brands with some cause make way to success faster than others.