With over 500 million daily active users, Instagram is one of the four most used social media platforms worldwide, and it has taken the internet by storm. With its irresistible visual appeal, global scope, and ease of accessibility and usage, Instagram is here to grow.
With people spending an average of 29 minutes per day on the platform, creating your brand’s powerful presence on it is not just trendy or rewarding; it is the need of the hour. Approximately 90% of Instagram users follow one or more business accounts, while over 36% of B2B marketers and decision-makers use this platform for market research.
Whether you are a B2B or a B2C service provider, with the right approach and effective strategy, your business can grow into a successful one in no time. To use Instagram’s exponential growth potential to your advantage, you need to boost your brand visibility and relevance, stir up audience engagement, maintain existing followers, and acquire new ones rapidly.
Whether you want to draw on Instagram as one of your key social media marketing platforms or simply use it for traffic generation and redirecting the customers to your primary online shopping site, following these five golden rules for creating your brand’s Instagram marketing strategy will help you stand out:
The first step to promoting your business successfully on Instagram is to create a business account or switch to one if you already have an Instagram profile. All you have to do is go to ‘settings,’ select the ‘Switch to Business Profile’ option and start enjoying the perks.
For example, a business account can access Instagram’s feature called ‘Insights,’ where one can view the analytics related to their profile and posts, including impressions, engagement data, and demographics of the followers. This helps businesses know the preferences of their audience and adjust or improve their marketing strategy.
Some other striking features a business account has access to include Instagram ads, primary and secondary messaging inboxes, contact information, and Call-to-Action (CTA) buttons. The CTA buttons help encourage your audience and potential customers to take the next step, such as read more, sign up, give feedback, chat, call, or buy.
Determining your goal, identifying your target audience, connecting or reaching out, and being acknowledged are key factors for any business marketing strategy. On Instagram, you want to establish your brand’s signature look and decide how you want to be recognized and remembered.
You want to stand out, look legit, and build trust among your followers. For this, you have to follow a catchy theme and be consistent with it. Your followers should be able to recognize your content easily, even without looking at your Instagram handle or profile picture, because of the way your post looks and feels.
Visual consistency can be achieved by selecting a particular layout and color scheme. Free Instagram presets can be used for the same, or the presets can be bought from creators for better aesthetics.
Rather than trying to sell your products directly on Instagram, it is more advisable to advertise them gracefully on your Instagram business page. Put forth an irresistible presentation of your products and services and create a ‘want’ among your followers.
Entice them to browse your collection and gently redirect them to your company website or mobile application to complete the purchase. Based on the statistics obtained from the ‘Insights’ and your followers’ interests and last searches, you can determine which products to showcase, in what sequence, and how often.
Creating interest in your product without pushing too hard helps motivate the users to actually visit your website and place an order.
The higher the number of followers you have, it is more likely that your products will be seen and shared, and in turn, it is more likely that the mere viewers might convert to actual customers. To reach the maximum number of potential customers, you can collaborate with other Instagrammers and influencers who are already popular and have built a large fan base.
For example, if people hear from their favorite fashion icon about a certain fashion item, they are more likely to consider buying it. Collaborating with the right influencer with a relevant audience will help you generate long-lasting brand awareness, maximizing the effectiveness of Instagram marketing.
Relevant and engaging hashtags posted in the right amount can drastically boost your visibility and web discoverability. You can introduce your company’s slogan or catchphrase as your branded hashtag, and your customers can use them when they post user-generated social media content.
Hashtags also let you and your followers search through the already published content for reposting or sharing. It is best to avoid generic and crowded hashtags, as they do no good to your post, and they will simply disappear inside the fathomless conduit of Instagram content.
Some other tactics for successful Instagram marketing include posting relevant and visually compelling content regularly and at the right time. For example, Instagram experiences the maximum traffic influx on weekends, holidays, or in the evening. However, at the same time, do not over post. It is also important to interact with your audience by liking their comments or reposts and responding to them.
Using features like Instagram stories, reels, live videos, and Boomerangs, creating sponsored ads, leveraging user-generated images and other content, creating an impressive profile, going for quality and not quantity, hosting contests, being aware of all Instagram updates and new features, keeping an eye on follower engagement and growth rate, determining your marketing strategy based on the acquired data, etc., are some of the strategies that will take you one step closer to a powerful Instagram presence.
Social media is the new way of the world, and Instagram will dominate this realm for years to come. Surviving this culture, standing out, and being successful calls for a lot of effort, but the juice is worth the squeeze. If you follow the golden rules for successful brand awareness on Instagram and keenly observe how your efforts are paying off, you will soon be able to grow and expand your business. Instagram can offer effective advertising, and with the right tools and correct approach, one can make the best of it. Reach out to the experts at Fashinza if you need help with the sourcing and manufacturing of your fashion house. We can simplify the process of sourcing clothes for you so that you can focus on the big picture.