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Merchandising is indeed a smart way to boost your sales. And design merchandising is one such way to drive sales. This method is used by successful businesses to attract quality customers and build a strong base of returning customers. However, to employ this technique effectively, you need to understand what it is all about.
Design merchandising is also known as visual merchandising. Design merchandising is a smart way to drive sales by changing the way you display various designs in your shop and how the products are arranged in your shop. This can be done in various ways by merchandising. Before we delve into the working of a fashion merchandiser, let’s understand the 5 R’s of merchandising.
The five rights or R of merchandising are as follows -
In design merchandising, you need to take care of certain aspects that can be handled by a professional merchandiser. The work that a typical merchandiser will do for you are as follows -
Every kind of merchandising, like design merchandising, involves four techniques, which are as follows:
Merchandising involves various principles that you need to understand before employing design merchandising at your shop.
Every retailer should read the minds of the customers through feedback and the latest trends and offer what they want.
A fashion merchandiser prepares the blueprint of the shop based on different parameters such as price, category, and size. Stick to this plan for positive results.
Finding the right supplier is very important to get the clothes and various accessories at a good price, which leaves you with a good margin to make a profit.
If you have a returning customer at your shop, ensure that you stick with them and develop a good relationship with them.
Several cycles go on in the process of merchandising. The operating cycle is the number of days a company requires to empty its inventories into revenue. The calculation of the length of the operating cycle can be done by adding the inventory period with the period in which the accounts are received. You can shorten this period by taking advance payments and shortening the cash processing period.
The above mentioned were the major sections that you need to understand about design merchandising. To know more about design merchandising, you can contact Fashinza. Fashinza is a B2B apparel manufacturing platform. They help clothing brands to manufacture their collections by connecting them with suppliers.
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