The fashion sector contributes significantly to the world economy and is predicted to expand at a 14.1% CAGR, culminating in a projected market volume of US$22 billion by 2024. Aside from being a powerful commercial sector, new and creative methods to the fashion business and management seek to address difficult global and local challenges. This is more true in the present world when most of the business is done online. Studying a fashion degree will help you learn about the tricks of the trade and master how the fashion business works collectively – understanding the industry dynamics, fashion design history, clothing textiles, sketching and designing outfits, fashion events, managing a fashion company, and so on. Fashion is an inexplicably lovely art form.
Fashion merchandising is the development and promotion of sales by introducing a product to the appropriate market at the right time. It includes mastering the art of exhibiting and packaging items in order to increase their sales. This entails market research, strategy, and effective advertising. Fashion merchandising students study how to make, purchase, market, and sell fashion products ranging from apparel and jewelry to cosmetics and furnishings.
A merchandising course lays the groundwork for knowing how to discover, advertise, and promote apparel-related items. It also educates individuals in the fashion business on how to do market research on their target audiences. The emphasis is on retail activities, operations, and procedures. Most courses include different behavioral and operational skills that are generally necessary as part of a fashion merchandiser's day-to-day employment. This involves knowledge of when and how to buy, coordination of buyers' operations, price, difficulties associated with mark-downs, and inventory systems. As the fashion world is digitally transforming, understanding the aspects of ecommerce platforms for merchandising is becoming even more crucial.
The various career options in the world of fashion include:
|Ranking||Name of Institution (Location)||Name of Fashion Merchandising Course|
|1||Fashion Institute of Technology (FIT) - New York, USA||Fashion Merchandising Management AAS Degree Program|
|2||London College of Fashion - London, England||BA and MA Fashion Buying and Merchandising|
|3||Westphal College of Media Arts & Design at Drexel University - Philadelphia, Pennsylvania||Design and Merchandising Major|
|4||School of Arts, Design, and Architecture - Aalto University - Finland||Master’s program in Fashion, Clothing, and Textile design|
|5||Central Saint Martins - London||PG Cert Fashion: Buying and Merchandising|
|6||Parsons School of Design - New York||Fashion Management (Masters of Professional Studies)|
|7||Istituto Marangoni International - Milan, Italy||Fashion Buying & Merchandising|
|8||Bunka Fashion College - Tokyo, Japan||Industrial Merchandising Course|
|9||National Institute of Fashion Technology - Delhi, India||Master’s in Fashion Management|
|10||Savannah College of Art and Design - USA||Fashion Marketing and Management|
|11||School of Design at Royal College of Art - London, England||MA Fashion Programme|
|12||Fashion Design Institut - Germany||Fashion Management/Marketing|
|13||Marist College - Poughkeepsie||Fashion Merchandising Program|
|14||Ryerson University School of Fashion - Canada||Fashion Business Or Fashion Business Management|
|15||Polimoda - Italy||Master in Fashion Merchandising and Buying|
|16||University of Westminster - UK||Fashion Merchandise Management BA honors|
|17||ESMOD Paris||ESMOD Fashion Business|
|18||University for the Creative Arts (UCA Rochester) - UK||International Buying & Merchandising BA/BSE (Hons)|
|19||Miami International University of Art & Design||Fashion Merchandising degree programs|
|20||Stephens College - USA||Fashion Marketing + Management|
Many colleges and universities offer certificates or degrees in fashion merchandising. Your decision between a diploma program and an associate or bachelor's degree may be influenced by how fast you wish to enter the labor field. While diplomas and associate's programs are shorter, a bachelor's degree is a valuable tool whether you're starting a career in fashion merchandising or any other sector. Make every effort to get your résumé at the top of the pile. There are several opportunities in this vast global fashion merchandising market that will help you grow and thrive in the fashion business world. Like the apparel manufacturing platform of Fashinza that connects manufacturers with suppliers while managing everything from design to delivery, reshaping the fashion industry’s future.