Believe it or not, no brand exists in a vacuum. While most think of ideas, only some turn them into reality. That’s where the difference comes in! How well is the concept executed? Is it positioned the right way to make the brand stay in the limelight?
Often, brands face this question: How to differentiate their brand from a pool of competitors?
Is it the pricing factor? Can be.
Is it the diversified product range? Perhaps, yes.
Better presentation? Why not!
Uniqueness? Of course.
Whether among the top clothing brands or just a startup, you can always escape the monotonous boundaries to set your brand apart.
Let us walk you through 10 ways to differentiate your brand in the market.
Innovation is the key to differentiating your brand from the noise of competitors. Act as the middle ground by solving a problem. Analyze the market segments to understand what is lacking in the sector.
This point is where the entrepreneurs get the product idea from, filling in the gaps and solving real-life problems. Becoming versed with the concern allows you to carry out different approaches. It works as a good brand differentiation exercise.
There is no denying the fact that stories sell like hotcakes! Major brands like Apple and Airbnb have opted for branding with storytelling for a long time now.
The brand’s story can be an invaluable marketing asset. It establishes a company’s image and communicates its persona with the audience. With this, you can easily create your differences in the marketplace.
Do not settle for mediocrity. Know the widths and breadths of the industry the brand caters to. This aspect will allow you to put forth your perspective and spot the brand’s strengths. However, it does not mean that you should completely set yourself apart from your competitors. Instead, remain distinct to create a worthy impression.
Right before you kick-start your brand development, do thorough competitor research. This strategy will help you understand your company’s bottlenecks and improvise on them. There can be several determinants to know your brand. Some of these can include:
This research is elementary for the business’s brand reputation and development, and in the case of the fashion business, to become a top clothing brand.
The result of all efforts is connecting with customers on a personal level. Engage with the audience across all social media platforms. This approach will help deliver a splendid experience to customers and help them feel a part of the brand community.
Consumers present on social media hold power to dictate the brand’s reputation. Therefore, it is necessary to nurture consumer relationships.
Keep a check on whether your efforts are paying off. Whether it be online or offline branding, set the key performance indicators. This tip will help in understanding the ROI for the brand. If you implement a new technique, ensure that you analyze and improvise on the key points.
If there is something that echoes your brand’s voice, it ought to be how you present it to the audience. With packaging and product presentation becoming highly relevant, the services and products must speak for themselves.
The first impression of the brand comes before anything! For instance, the top clothing brands exuberantly launch their clothing line. This trick ultimately portrays the brand name.
The more, the merrier!
People tend to look for more choices and diversification of products. Ensure that you uniquely offer varied options that are different from your competitors to the customers.
See what the customer has to say. Value every feedback you receive. If it is an e-commerce platform, check the reviews constantly. For other brands, take personal reviews. This strategy will help better understand the customer’s expectations and regularly reassess the brand position.
Lastly, do not compare yourself to others. Know that your competitors are present, but keep your branding efforts focused on your core values and ideas. For instance, Mercedes does not compare itself to Hyundai!
Being in the same industry vertical still means that these are two different brands with their unique selling proposition. Get out of the league and experiment!
In the end, not everyone who comes across your brand would choose your products. However, you can still etch the brand in the minds of customers for what they offer. No wonder being better each day is a good remark, but being different makes the growth unstoppable!
If you are a top clothing brand looking to outsource your apparel, Fashinza is the one-stop destination to take care of all your needs.