Why is Superverse 2022 Important?

It is no new knowledge that Artificial Intelligence and Data Analytics have taken over many sectors, so much so that not embracing it now certainly leads to major setbacks in the industry. Fashion industry is one of the industries that is most open to revolutions and changes. The symbiosis of fashion and artificial intelligence has been well developing over the past decade. The pandemic has only accelerated what was already in motion. Now that a major part of the industry has realized that integrating fashion with artificial intelligence is one sure way to thrive and survive, fashion is all wrapped up with one of the greatest inventions of the century.

What is Superverse?

Superverse is the largest collaborative event that connects creators, entrepreneurs, and artists that are disturbing their industries as everyone turns their attention to the digital world.

What happened in Superverse 2022?

This year, the Superverse was held in Dubai in February. The main subject for the discussion was around the transformational and constantly shifting paradigm, that is shaping the way we create, avail, finance, and relate ourselves in 2022.

Metaverses, NFTs, Web3, SocialFi and other societal changes within the economy were also parts of their discussion. It aims at immersive activation of brands and offers a better understanding of the future of the digital world.

Fashion and Technology might have taken some time to forge a long lasting relationship but now, especially with the pandemic, significant strides are being made in the field. We have had several examples in the past decade to back this. Smart tech wearables like Tommy Jean’s Bluetooth microchips. 

At Superverse, Web3 was identified as being the next frontier in fashion, a ‘digital-first’ business model that is revolutionising apparel brands with advanced capabilities in the field of e-commerce.

Superverse and Fashion

Superverse, presented an exclusive fashion show with an assortment of progressive fashion talents along with a super exhibition of the latest technology in digital fashion. The fashion includes exhibits by renowned designer Jack Irving, known for his work with Lady Gaga, Doja Cat and Paris Hilton. Flora Miranda , an emerging celebrity, also showcased her avant-garde experimental pieces. Her designs were built around the concept of “digital meets fashion.” In addition, cutting-edge designer Asher Levine, who happens to be a cutting-edge designer known for his one-of-a-kind pieces for celebrities such as Will.i.am and Beyonce, has seized the opportunity for showing his unique style of combining science and technology.