Fashion and Bollywood share a deep-rooted relationship. As flag bearers of fashion, celebs are always expected to bring something awe-inspiring to the table. The general expectation is that they shouldn’t repeat their outfits. Meeting these expectations requires a new outfit for every outing or occasion, which leads to wastefulness. However, times are changing; with environmental consciousness on the rise, some Indian celebs are breaking free of the stereotypes and prioritizing sustainability over everything else. In the fashion news today, we’ll give a shout out to such Indian celebs who are trying to make a difference.
Here is a list of Indian celebs who are avid supporters of circular and sustainable fashion, trending on fashion news today.
PETA’s ‘Hottest Vegetarian Award’ holder, Anushka Sharma, proudly supports animals and the environment. Together with SNEHA, a maternal health foundation, she is raising awareness about reusing garments. Anushka has even put her maternity clothes up for sale to promote circular fashion.
Vidya Balan’s love for handcrafted sarees and kurtas is evident from her Instagram posts. She promotes local artisans and designers that are a part of the rich Indian cultural heritage. Beyond this, Balan has been championing sustainable fashion by promoting DIY face masks using old clothes.
She had posted a video showing how to convert an old blouse into a mask. Watch it here.
Gul is one of the few Bollywood celebs who work for numerous social causes. She does a commendable job with Shop For Change: Fair Trade. It aims at providing the poor farmers of Telangana, Kutch, and Vidarbha with fair trade opportunities regarding clothing and fashion.
Richa is truly an inspiration when it comes to supporting sustainable fashion. She is an environment enthusiast and supports sustainable labels. Richa wears local fashion brands at home and grand events as well.
Yami hopped on the sustainability bandwagon in 2018 during her trip to Hong Kong. It was Anita Dongre Grassroots collection that motivated her to believe in and support sustainable fashion. And ever since, she’s been working with environmentally-conscious fashion designers only.
Apart from her brilliant performances in the movies, Bhatt is popularly known for supporting social causes. Lately, she has launched Ed-A-Mamma - a kids clothing brand that is both comfortable and eco-friendly.
Very few might be aware that this gorgeous actress promotes sustainable fashion. It is evident from the fact that she wore recycled clothes throughout her film Jagga Jasoos in 2017. The outfits were a collection from The Reformation. The Reformation is a sustainable fashion brand in LA that upcycles and recycles clothing to create stylish and eco-friendly outfits.
The taboo of repeating outfits has lately been a topic of debate and critics have frequently pointed out how privileged celebs are never seen sporting the same clothes twice. But not anymore! Janhvi Kapoor sets an example by repeating her outfits. And that does not stop her from being stylish. She inspires the fashion industry to be sustainable.
The YJHD actress Deepika Padukone is another Bollywood celebrity who roots for outfit repetition. She supports reusing clothes and wearing the same outfits more than once. Deepika believes use-and-throw fashion is not only wasteful but also jeopardizes the environment.
Aditi embraces sustainable fashion and focuses on supporting sustainable brands. Recently, she has collaborated with a fashion brand that focuses on sustainable clothing. Her glamorous demeanor and chic style are evident in her Instagram posts.
The Thappad actress Taapsee Pannu is yet another sustainability crusader. She supports organic clothing and original labels that are sustainable and look brilliant as well.
About 10% of the global harmful emissions come from the fashion industry. Many small and big labels have switched to eco-friendly ways of manufacturing and production.
At Fashinza, we work with numerous brands that have introduced sustainable clothing. While your designs may someday land you the top position in the industry, it is your ideas and switching to sustainability that will accelerate the process. Lately, fashion and sustainability are making headlines as the coolest union ever.
With Fashinza, you can connect with the verified sustainable manufacturers in the industry. Let us know your requirements and we will simplify the entire process from designing to delivery for your clothing line.