Athleisure is the fashion trend that refuses to die down. More people are embracing fitness than ever before and are looking for stylish and comfortable clothing that can be carried during the day. This need for multi-use clothing has given rise to Athleisure. Every fashion brand of note today has an athleisure line in its inventory.
More brands are introducing comfortable and chic athleisure clothing, which is flying off shelves at a faster rate. So what makes it so popular?
The term "Athleisure" is an amalgamation of two words, 'athletic' and 'leisure'. Athleisure clothing is designed to be worn for everyday chores and is sturdy enough to work out in. The multifaceted use of these clothing pieces has made people fall in love with the trend. Also, athleisure clothing pieces are sporty, yet provide a soft look to the wearer.
Athleisure clothing has redefined activewear. New age athleisure wear is sweatproof, odor-proof, breathable, lightweight, dirt-resistant, and fast drying. These come in various colors and sizes and are extremely stylish. People can now make a fashion statement while working out. Also, the materials used to make athleisure clothing make it non-restrictive, which provides ample space and freedom of movement,
Another reason for the success of athleisure clothing is its versatility. It can be worn by people who do not visit the gym, giving it a wider audience. Athleisure clothing pieces are for everyone. When layered or styled differently, athleisure pieces are a perfect option for brunch with friends or a grocery run.
Modern-day athleisure wear includes yoga pants, sweatshirts, sports bras, shorts, leggings, sleeveless vests, crop tops, and polo shirts. These clothing items are made with super soft and stretchable fabric and give the wearer a comfortable look while supporting workouts.
The loungewear pieces can easily be styled for multiple occasions. When paired with a jacket and sunglasses, an athleisure top and leggings are a perfect yet comfortable airport look as well. Whether it is a morning walk or a weekend class, athleisure wear is a comfortable and chic option for anyone looking for a casual yet trendy look.
Athleisure clothing pieces are extremely versatile and chic. Individual pieces can be styled differently for a different look. More fashion brands have showcased athleisure pieces on their runaways. With famous personalities getting spotted everywhere in athleisure clothing, the craze is here to stay.
Here are the top 3 athleisure clothing trends to follow-
Co-ord sets are everywhere. These can include sports bras teamed with either leggings or track/yoga pants. Monochrome co-ord sets in athleisure clothing are simple, comfortable, and ooze a soft, sporty charm that is hard to resist. Pairing them with an oversized jacket and chunky sporty shoes can make anyone look straight out of a runway.
Leggings are another versatile athleisure piece that can be styled in multiple ways. Pairing them up with a tank/crop top or an oversized sweatshirt makes it a perfect day look. Some celebrities have been spotted in this athleisure trend, wearing tank tops with leggings, and then layering them with a leather jacket for a rugged look.
Cycling shorts are an essential addition to any athleisure wardrobe. Cycling shorts are extremely comfortable and versatile enough for leisure wear. Pairing them with an oversized shirt or a sweatshirt can provide a comfortable everyday look.
With the rise in demand for athleisure clothing, new-age athleisure brands are cropping up everywhere. Even established sportswear brands include a new line of athleisure clothing to keep up with the trend. Among the emerging brands, the ones that are customer-centric, functional, and size-inclusive are the ones that are in high demand.
Here are the top 5 athleisure clothing brands that are making the proper noise among the crowd-
Lululemon is one of the top athletic wear brands that is quite a craze among today's youth. One of its fastest-selling items is its Align leggings. The super soft, stretchy leggings are incredibly comfortable and breathable, making them a must-have piece in any athleisure wardrobe. The groove pants are another item from this brand that has achieved cult status. The brand crafts every detail to be fully functional yet stylish. This has made the brand stand apart from its competitors.
When it comes to top athleisure luxury brands, Nike stands at the top of the list. While it was an already established sportswear brand, introducing athleisure wear was organic. People hoard its athleisure pieces with just the same spunk as the brand's iconic trainers. The advanced technology of clothing that loosens itself just before detecting when the wearer is about to sweat makes this brand a crowd favorite. A variety of styles and the fact that it's a comfortable fit are other reasons to buy the brand's athleisure pieces.
Another fast and emerging athleisure brand to look out for is Fabletics. It is an athleisure that is quite known for its wide range of leggings in various styles. However, the brand's claim to fame is its price point. The brand offers stylish yet comfortable clothing in a wide variety at an extremely affordable price point. This makes it a hit among the masses. Also, the fact that it is extremely size-inclusive, and has Kate Hudson as one of its owners, makes it even more tempting.
Another one of the top women's athleisure brands is Alo yoga. Offering top quality and stylish athleisure pieces makes it a favorite among women. Alo Yoga is known for its unique designs. Its leggings are extremely comfortable and look like skinny jeans or leather pants when worn. Its unique studio-to-street offerings keep its customer returning to the brand.
An Indian homegrown brand, Blissclub is changing the face of athleisure wear at record speed. With its all-inclusive sizing and variety of sports bras, Blissclub has managed to make a mark of its own. Its super stretchy and uniquely crafted products make it one of the top athleisure brands. Each of its products to designed to accentuate the curves and provide control. The brand also has a wide online presence and a strong community of women who swear by its products.
Athleisure combines two most important functions-looking good and feeling good-which are hard to pass. It is safe to say that athleisure is here to stay. If you are an emerging fashion brand, introducing athleisure wear can help customers relate more to your brand. It can also be a good way to drive sales and make loyal customers.
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