Given below a list of 10 celebrities who owns a personal brand :
Draper James by Reese Witherspoon
Founded in 2015, Draper James showcases classic American Style with a southern feminine touch in the fashion. From summer dress to limited-edition swimwear, Draper James offers a chain of bright fashion. Reese Witherspoon is proud of her Southern upbringing and Draper James is a tribute to her gracious Southern heritage. Her clothing collection reflects the signature charm and grace of the American South.
Ivy Park by Beyonce
Ivy Park was originally co-founded by Beyonce and Sir Philip Green, the then chairman of Arcadia Group and owner of Topshop, Topman, and Miss Selfridge (2002-2020). This joint venture operated under the management of her company Parkwood Entertainment. Officially, Beyonce launched the line in 2016, a range of athleisure to inspire beautiful women. Beyonce took over the company after a scandal hit the CEO of Topshop’s parent company. Currently, Ivy Park is in collaboration with Adidas. They have collaborated thrice between 2019 and 2021.
All About You by Deepika Padukone
The collection of fashion that is ‘all about you’ was launched by Deepika Padukone in collaboration with Myntra. The designs are chic, elegant refined, and almost stately mystique. The collection comprises casual daily wear and ethnic wear, “a collection of tasteful clothing for the modern young lady.” The brand targets women of age 18-35 and is also available in Walmart, Canada. The brand was launched in 2015.
SJP by Sarah Jessica Parker
Lanched in 204, SJP offers a marvelous range of footwear and accessories. SJP claims an exclusive range of detailed and thoughtfully designed shoes. The aim is to give “the single sole a new heartbeat.” They pride themselves on their quality and color-neutral theme. The ‘Evergreen’ collection includes shoes with bright solid colors and sparkles. Besides footwear, they deal in with fragrance, accessories gift items, and apparel.
HRX by Hrithik Roshan
HRX is India’s first homegrown fitness brand. It was launched in 2013 by Hrithik Roshan and Exceed Entertainment. The brand is inspired by the journey of the actor who had overcome many obstacles through and through. HRX collection comprises fitness wear, footwear, and accessories. The apparel collection is infused with rapid-dry technology that ensures comfort and breathability. The brand promises people to help them achieve their fitness goals and channelize their inner superheroes.
Fenty by Rihanna
After a successful collaboration with Puma in 2014, Rihanna launched her own cosmetics brand called Fenty Beauty in 2017. But what made her brand name a phenomenon overnight was her size-inclusive lingerie collection called Savage X Fenty. The idea behind this is to celebrate confidence, fearlessness, and inclusivity. Savage X Fenty offers an assortment of luxury that comes in various sizes.
Céline Dion Collection by Céline Dion
She has launched her own collection of handbags, wallets, and luggage pieces. All these are high-quality products made from suede or leather. Her brand collection also offers accessories and some T-Shirts. She launched her new designs (mainly travel items, bags, and wallets) in collaboration with Buggati, a Canadian company. The designs were exclusively shown at Nordstrom stores in 2017. The design is an assortment of finesse and simplicity with attention to detail.
Nush by Anushka Sharma
The actress’s persona style is now accessible to all women through her own platform Nush. Launched in 2017, the brand offers a chic collection and western wear that can be worn as the perfect combination of casual and eveningwear. Nush aims for a high-quality standard. The entire collection is crafted from cruelty-free fabrics.
ED by Ellen Degeneres
ED is an American lifestyle brand that is inspired by her unique vision and values. ED was launched in 2015 by a joint partnership of Ellen Degeneres and the CEO of Burch Creative Capital, Christopher Burch. The brand has an assorted collection of women’s apparel, footwear, and accessories, pet products, home furnishings, and decor.
Serena by Serena Williams
Serena was launched in 2018, a clothing line speaking of confidence and dynamic personality. The designs are diverse with a strong focus on quality. The brand offers dresses, tops, outwear, and accessories. The brand advocates for every person to #BeSeenBeHeard.
Serena has also launched its own jewelry line in 2019, that embraces authenticity as the core principle.