1. YouWeCan :
Started as a simple idea, Yuvraj Singh launched a non-profit organization called YouWeCan in 2012, to help those battling cancer. He once mentioned in an interview that raising funds for the cause hasn’t been easy since its inception. So he needed something big to streamline revenues. Amongst many business ideas, he chose to launch his own brand of classy athletic wear in 2016. This ‘shop for a cause’ brand produces casual wear, T-Shirts, track pants, and caps. YWC has a premium and high-end range called Gold Collection. The range is designed by the collaboration of designers Shantanu and Nikhil.
Wrogn was co-created with Kohli by Universal Sportsbiz Pvt. Ltd. (USPL). Intact Wrogn is the first fashion brand launched by USPL. The Virat range of collection consists of the kind of clothes he wears. Other than this, it consists of men’s casual wear and later the brand unveiled the women’s clothing line in February 2015. The collection is widely found on many other e-commerce platforms. Kohli recently launched a limited edition Minions collection, which he himself promoted by wearing it. AB De Villiers, Kohli’s RCB teammate, is their brand ambassador.
Harbhajan Singh has enthralled his fans with his Brand Bhajji which has already begun making strides in the international market. The brand produces lifestyle ranges and sportswear. Quality and affordability are the two visions the brand strives to achieve. Review of his brand has been mostly positive, his T-shirts come with a smooth velvety finish. Brand Bhajji is a sure recommendation for gym sessions and athletic wear. This brand is available on some online retail platforms, like Myntra.
4. True Blue
Launched in 2016, the True Blue brand, a renowned menswear label, is co-owned by Sachin Tendulkar. The brand aims to redefine modern menswear. The designs are contemporary, but the brand draws inspiration from India’s heritage. The brand is unique in its own way and has been successful in catering to fast-emerging young India.
Seven by Mahendra Dhoni is an active and fitness lifestyle brand. The propagated principle is to revolutionize and democratize sports. The brand offers a wide range of fitness categories, running, training, and lifestyle sport. High-end technology is used to blend a perfect combination of style and comfort.