The fashion industry is not immune to global politics. The truth surfaced rather prominently when China decided to push H&M out of the Chinese market after an allegation labelled Xinjiang, the leading producer of cotton in China, of forced labour.  The Root of the Controversy The Xinjiang region produces more than 20% of the world’s…

L Brands is an American fashion retailer based in Columbus, Ohio. Two of its most well-known brands are Bath and Body Works and Victoria's Secret (VS). In this article, Fashinza examines Victoria’s Secret’s recent history as well as the company going public. Victoria’s Secret was founded in 1977 by entrepreneur couple Roy and Gaye Redmond.…

Athleisure is the fastest growing apparel category in the fashion industry. As per Market Industry Reports (MIR), the global athleisure market is expected to cross $165 billion in the near future. Health Conscious Consumers in a Pandemic The pandemic has blurred the line between gym clothes and casual wear. Sartorial preferences have undergone an…

Sustainable fashion is a growing movement in the fashion industry. The goals of sustainable fashion is to foster greater ecological integrity as well as promote social justice. These goals can be achieved through making products fair-trade and eco-friendly. Long-term changes include systemic reforms in the fashion industry, particularly when it comes to the global supply…

Specialized in fast fashion, Zara is one of the most successful fashion retail brands in the world. They're the leading company in the Inditex group, the world's largest apparel retailer. Zara is known for implementing advanced production and marketing strategies to hold onto their position. They take pride in flooding stores with styles from the…

New York’s Fashion Week (NYFW) is a semi-annual event that celebrates global fashion at its finest. It is one of the ‘Big Four’ fashion events of the world - the others take place in Paris, London, and Milan. NYFW lasts for seven to nine days and features collections from designers across the globe. The COVID-19…