H&M is one of the largest fast-fashion companies with over 4856 stores around the world and a mass online presence. Recently, H&M has decided to switch to a more sustainable and greener outlook. The Swedish multinational company is a popular choice among teens and young adults because of its trendy clothing lines and affordable prices.
The push towards the green and sustainable movement might seem like an attempt to keep up with the current trends, but in honesty, H&M started its journey towards sustainability long back in the 2010s and is rapidly speeding towards its goal to go 100% sustainable by the year 2040.
2010: H&M launches its first fully sustainable collection.
2013: Garment Collecting is introduced in all H&M stores for reuse and recycling purposes.
2015: H&M launches The Global Change Award, to encourage designs and innovations to switch from linear to the circular fashion industry.
2019: H&M becomes one of the first brands to provide details on the product level, about the materials used and the supply chain.
2020: Ranked number 1 in Fashion Revolution’s Fashion Transparency Index.
As a part of the circular and climate positive initiative, H&M has planned to practice the three Rs. H&M’s garment collecting initiative collects tons of clothes, which are then sorted into three groups:
Re-wear: H&M sorts out clothes that are not damaged and can be worn again, and puts them in the thrift section for them to be sold as second-hand clothes.
Reuse: Clothes that are slightly damaged are reused by H&M to make other products.
Recycling: The clothes which do not go in the first two piles are turned into textile fibers.
H&M plans to become completely climate positive by the year 2040 with the help of these four pillars:
Renewable Energy: H&M is planning to increase the use of renewable energy in their supply chain.
Energy Efficiency: H&M is actively trying to reduce the energy consumed in their value chain.
Circularity: H&M is successfully implementing the steps to become a fully circular business.
Nature-Based Solution: H&M is constantly working and collaborating with organizations like WWF to find ways to reduce carbon emissions in the environment.
The three Rs are a part of something much bigger - The Circular System. H&M aims to become climate positive by applying these three Cs of the Circular System:
Circular Products: Products that are made to last and are made from safe and sustainable material. H&M aims to design the products in such a way that they can be repurposed with the power of the 3 Rs, multiple times.
Circular Supply Chains: H&M is continuously working on making an improved supply chain where the products are kept in circulation and supports circular production processes and material flow.
Circular Customer Journey: H&M aims to engage the customers in the circular initiative by making sure that they can easily participate and join in the circular fashion, where the 3 Rs are practiced religiously.
H&M believes that the fashion industry heavily relies on natural fabrics. H&M continuously makes an effort to use sustainable fabrics. The aim of the company is to reuse as much as possible and reduce excess waste. Here is a list of fabrics that are commonly used by H&M:
H&M is making major leaps toward the sustainable slow fashion movement. The CEO - Helena Helmersson, believes that with the power of collaboration and partnership, H&M will be able to make some big changes. Last year, H&M used 64.5% of sustainable and recycled products. There was a 14% decrease in the packaging and 100% of the cotton was organic and sourced in a sustainable way. In these ways, H&M is one of the biggest brands that is making climate-conscious efforts.
If your brand is looking to make some leaps towards sustainable fashion as well but is struggling to figure out where to source the clothing materials from, Fashinza can help. At Fashinza, we believe in providing sustainable and futuristic solutions.
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