Technology has swiftly entered every field, including fashion. The fashion industry forms a crucial part of any economy. It is estimated that the online clothing and apparel industry will reach a value of $1.2 trillion by 2025. Being a customer-focused and future-driven industry, it is impossible to miss the technological advancements aiming to improve the lives of customers and businesses. Thus, multiple technology trends are already rewriting the fashion industry in 2022.
With the 21st century being the era of technology, the fashion industry is open to its latest offerings. However, not all technology is equally efficient for the evolving fashion industry. So, below are the top and best technology trends aiming to create the digital voice for the different manufacturers and brands.
The different technology trends for the fashion industry aiming to create and develop the ultimate user experience in 2022 are:
ERP is a boon for businesses, and it can work wonders for the fashion industry. It is easy for businesses in the fashion industry to manage Key Performance Indicator (KPI) dashboards, expense reporting, vendor management, inventory management, procurement management etc. The mobile versions of ERP software dedicated to fashion houses can eliminate fuss from the process. It is one of the simplest yet effective ways of bringing digitization to the fashion industry where different processes are managed proactively. It is easy for businesses to reach the top ERP vendors and select a mobile ERP for their business needs. Not to miss is the quick adoption by employees and increased job satisfaction for boosting business growth.
Customers love to do online shopping from their smartphones. Hence, the fashion industry is investing in eCommerce platforms. While customers are happy to place online orders from their smart devices, businesses can manage their revenue in tough times. The ease of shopping, convenient choices, dedicated support, and return policies further promote eCommerce to different customers. Hence, multiple fashion companies have created their high-end eCommerce applications to reduce the struggle time and boost business revenue.
Beacon technology is prevalent in the retail sector and is widely used to maintain streamlined communication with customers visiting the premises. Beacons are tiny sensors that connect incoming customers' smartphones with stores and share push notifications. It helps in the seamless promotion of the brand and newly launched products and notification of deals to the customers. It can help increase mainstream business revenue and promote the business to different customers. It is a leading technology that is a hit for fashion retail stores.
The Covid-19 restrictions have seriously affected the fashion industry, which holds multiple fashion shows regularly. However, the fashion industry has taken the help of technology in converting traditional physical shows into technical events. Customers can get a complete 360-degree view of the product before purchasing. The other technical gadgets included on the company’s website ensure that customers can make wise decisions based on their needs. While conducting a fashion show, it becomes easy for fashion businesses to use technology to manage different aspects like music, gadgets, fountains and event lights. Thus, fashion shows can be quickly converted into tech events.
Social media is the new means of sales and marketing for different retail brands, including the fashion sector. Businesses can unlock the potential of social media when it comes to offering detailed insights and trend forecasting. It is easy to estimate the trends in demand in different consumer groups based on designs, items, and patterns. The dedicated software can even predict the trends for the upcoming years. Live streaming offers a similar experience to that of physical shopping. The live video platforms can be quickly integrated into the fashion business website so that customers can buy products easily.
3D technology is widely used in the fashion industry in forms like 3D scanning, printing, and lasers. It has become a crucial part of the footwear and clothing industry. Fashion businesses can create real-time prototypes, modify them, and make necessary alterations according to users. Further, designers can create customized apparel using cutting-edge 3D printing technology and lasers in no time. The 3D customized software can help businesses in virtual browsing, textured fabrics, and impact-rich prints. The 3D scanning and garment fitting technology motivate customers to buy apparel irrespective of their physical location.
In supply chain management, no technology suits better than blockchain technology. It offers an efficient, traceable, and transparent process in the supply chain. It allows quick information exchange of data and documents through a direct and safe mode. Blockchain can connect fashion company members, carriers, banks, suppliers, and intermediates efficiently. It is the record-keeping technology that is widely used in cryptocurrencies. Hence, leading fashion groups are using blockchain to keep a strict record of clothing apparel and supply chain management.
Multiple fashion businesses create apparel with in-built sensors. This IoT concept can improve the overall business performance and buying experience. Hence, it is easy for businesses to create a personalized customer experience to suit their fashion needs. The invisible sensors can be integrated into clothes or fabrics for tracing the product in events of loss or other issues. It is easy to cut down the loss and effective management of the inventory for big fashion brands. Thus, IoT technology is highly beneficial for customers and businesses in their respective aims.
Today, the textile industry has gone beyond conventional technology to wearable technology. Wearable technology refers to clothing and footwear that incorporate advanced electronic and computing technologies. Smart textiles, sports and wellness trackers, well-being and clinical sensors, smartwatches, and smart glasses are a few wearables making great strides in the market currently. Though a niche market, this technology is likely to grow as an integral part of both the technology and fashion industry.
The world of fashion innovation is all about balancing consumer adoption and consistent technological development. With the fashion industry accounting for around 2% of the gross domestic product (GDP), any innovation in the fashion industry should be aimed at business longevity and commercial value. It is easy to navigate the top technology trends to understand the ever-changing fashion dynamics.
These trends make businesses quickly interact and function in the modern digital world. Therefore, it is crucial to ensure that fashion meets technology demands irrespective of design or development. Days are not far when these technologies will rule the entire fashion industry to benefit businesses and customers. Fashinza provides technology-driven methods to improve fashion industry operations. We offer AI-powered supplier profiling, strictly vetted supplies, direct access to suppliers, and lean inventory for managing the business with design to delivery in an effective way.
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