How to Use Vogue Magazine As a Fashion Business Owner: A Great Source of Fashion Inspiration
Vogue fashion magazine can be a great source of fashion inspiration for fashion business owners like you.
As you know, Vogue fashion magazine is one of the most influential magazines in the world right now.
What Makes Vogue Such an Influential Magazine?
Established in 1892, Vogue fashion magazine has an illustrious and colorful history and is considered an institution in the fashion industry.
Believe it or not, both the magazine and its Editor-in-Chief, Anna Wintour, have an incredible amount of power and influence in the world of fashion business and fashion design. The magazine and its Editor-in-Chief have the capability of making or breaking any fashion business or designer. Anna Wintour is said to have played a crucial role in the evolution of the fashion magazine over the last 30 years.
The best thing about Vogue is that it not only covers fashion but has also ventured into the serious fields of economics, political, and social issues.
Vogue has continuously adapted itself with generation and has repeatedly produced pieces catering to modern tastes and needs. The magazine has approximately 20 editions around the globe. It is read by men and women around the world, making it an international brand.
A Great Source of Fashion Inspiration: What Brands Can Learn from Vogue Fashion
Look closely at the business of fashion. You will see that most of the leading brands use basic branding principles to engage with their customers. They use innovative ways to expand their portfolios and grow business ROI.
But most importantly, they figure out how to remain relevant in the ever-evolving industry.
Execute clear vision
Under the leadership of Anna Wintour, Vogue has become a visionary brand.
It has become a trendsetting fashion bible and is constantly executing across all consumer touchpoints that include their magazine, photographers, models, fashion designers, and celebrities that make up the cover of each month’s edition.
Be innovative but stay true to your identity
Vogue has consistently done innovation to satisfy its reader base.
For example, Vogue introduced the first “high-low” fashion trend. With the onset of the “high-low” fashion, the magazine reached an untapped demographic of aspirational consumers keeping intact the magazine’s already affluent reader base.
This was done finely without disrupting the consumer base.
Push your boundaries
It was Editor-in-Chief Anna Wintour’s idea to stop using supermodels for the cover of the Vogue fashion magazine. Instead, they featured celebrities. It was a big and dicy step for the magazine and its brand identity. But now, celebrities consider Vogue’s annual September issue the most coveted cover to appear on.
Give a purpose to your brand
Vogue ties up with a public platform and raises money for charity. It has done numerous fundraising events in the past and is continuing to do so. Your brand should stand for something greater than how to dress or where to shop. It should mean something to your customers.
Use your brand as a platform
Vogue uses its platform to launch emerging designers and launch their careers in the fashion industry. Define the curve with your business, talk to emerging designers and bring them on board to launch their brand through your platform. Who knows? It might get viral.
Engage your employees
A brilliant move made by Vogue, the company uses its employees as brand ambassadors. The employees understand the Vogue culture perfectly, and they live the company culture. It is said that working at Vogue is a lifestyle and more than just a job. It trickles down to what they wear, where they eat, and where they party. Engaging your employees as brand ambassadors is perhaps the best form of branding you can do, and it is highly effective.
Accountability leads to trust. Vogue uses this accountability and trust through social media and television during the production of its September issue. This strategic move has made them gain more customers and viewers.
Adding value and staying relevant
Look at the issues of Vogue, how they have changed with the evolving time. They have also started the business and technology sections to cater to the respective communities.
The magazine has also embraced technology and shown how people can use technology in the fashion business.
With this article, we told you how Vogue fashion magazine could inspire you to achieve greatness. The magazine is relevant for all kinds of audiences: elite consumer class, entertainment industry, the business community, and those who are looking to get into the business of fashion.
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