Athleisure is the fastest growing apparel category in the fashion industry. As per Market Industry Reports (MIR), the global athleisure market is expected to cross $165 billion in the near future.
Health Conscious Consumers in a Pandemic
The pandemic has blurred the line between gym clothes and casual wear. Sartorial preferences have undergone an interesting transformation, thanks to the stay-at-home lifestyle. The shift has come along as a boon for sports apparel brands.
Rising health consciousness and the desire to lead active lives are encouraging consumers to include sports and fitness activities into their daily routine. This improved participation has led to a change in market dynamics. The result is an increased demand for athleisure products, including yoga pants, joggers, tank tops, sports bras, and hoodies.
From the global perspectives, an increased acceptance of casual wear like sweatpants and jumpers or sneakers in workplaces has also contributed to the demand.
Such cultural factors which manipulate the demand are not likely to overturn in the near future, which makes this a great time for brands to invest in athleisure.
Who Has Joined the Sportswear Bandwagon?
North America and Europe seems largely invested in the trend. They have the fastest growing market for sportswear and athleisure. An elevated appetite for international brands has inspired major market players to focus on diversifying their product portfolio, further intensifying the competition in the market.
The key players in the sportswear market includes Nike, Adidas, Under Armour, The Columbia Sports Company, and New Balance. Several factors coupled with a rising disposable income are expected to positively impact the demand for athleisure in the Asia-Pacific region as well.
How to Make your Sportwear Stand Out?
Sustainability in sports wear is widely sought after today. When people are being conscious about health, they tend to be equally conscious about a healthy environment.
This concern about sustainability has been duly noted by the industry. Many brands, including Reebok, has been promoting the use organic eco-friendly fabrics for sportwear.
If you’re planning to introduce a new line of sportswear, focusing on sustainable fabric can provide you the ultimate edge, setting your products apart from mass market offerings.